Product Marketing Manager

2 mesi fa


Scandicci, Italia FRIGEL FIRENZE S.p.A. A tempo pieno

**Company Description**:
**Position**:
La risorsa,inserita all'interno del dipartimento marketing si occuperà di guidare e salvaguardare la competitività dei prodotti rispetto agli obiettivi fissati nei Business Plans,e gestirli durante il loro intero ciclo di vita

Le principali attività saranno:

- Ricercare i principali competitors e analizzare le informazioni al fine di valutare la competitività del prodotto
- Guidare, consolidare e allineare il Global Product Group Plan
- Essere responsabile dell'impostazione del pricing per i nuovi prodotti
- Comprendere le esigenze e le opportunità del mercato attuali e future
- Analizzare e seguire l'output della pianificazione del marketing
- Preparare business case
- Promuovere la gamma di prodotti (newsletters, documentazione di marketing, piani di lancio di prodotti)
- Garantire la competitività a breve e lungo termine della gamma di prodotti e la gestione dell'assortimento
- Guidare la gestione del ciclo di vita dei singoli prodotti
- Migliorare e sviluppare nuovi prodotti in base alle richieste e alle esigenze dei clienti
- Garantire piani per lo sviluppo a breve e lungo termine degli strumenti tecnici di vendita e assicurare che i dati di prodotto siano

corretti negli strumenti di vendita
- Fornire input per l’ottimizzazione delle supply chains
- Sviluppare e fornire formazione sul prodotto

**Requirements**:

- Laurea in ambito tecnico/economico
- Almeno 5 anni di esperienza in un settore equivalente
- Ottime capacità comunicative
- Attitudine a collaborare con le altre funzioni
- Abile nella gestione dei progetti e dei cambiamenti
- Competenza in analisi e valutazioni finanziarie
- Comprendere e prevedere le future richieste dei clienti e tradurle in nuovi prodotti
- Conoscenza delle 7P nel marketing

**Other information**:
Possibilità di lavoro ibrido


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