Leffe Marketing Intern

2 mesi fa

Milano, Italia AB InBev A tempo pieno

Seniority Level: Internship

Headquartered in Leuven, Belgium, AB InBev is the world’s biggest brewer. We’re based in 16 European countries, with five different business units in 12 different time zones and 28 breweries. Today, working with brands like Stella Artois, Corona and our American brand Budweiser, we keep dreaming big. We brew the world’s most-loved beers, build iconic brands and create meaningful experiences.

Leffe Brand Manager Assistant

You have a taste for challenge, a commercial & marketing background and a first experience in this field, come and do your internship alongside our Marketing teams to acquire an enriching experience in an international environment. (Fluent English and Italian required)
- 6-months internship starting in January 2024_

Your tasks:
Based in Milan and reporting to the Senior Brand Manager Italy, you will contribute to the development and implementation of the 2024marketing plans on the italian market, for the LEFFE brand.
- Activation: participation in the implementation of 2023 marketing operations:

- Contact with agencies, development of communication media and promotional operations in conjunction with the Trade Marketing department.
- Management of the annual partnership with Giallo Zafferano (leading food platform in Italy): relevance of the calendar, conformity of the recipes, integration of the brand within the content
- Influencer plan: operational management of the influencer project - planning, implementation, amplification
- Sampling: support on the development and roll-out of the trial plan
- Events: supporting Leffe presence and perfect execution in events
- Media plan: help with coordination of creative and media agencies, own the production plan
- CRM / Digital: leading the social media strategy and CRM plan together with the social media team (monitoring compliance and relevance of communications vs the brand strategy on social networks)
- Internal & external communication:

- Internal: monthly newsletters for the sales force, production of sales pitches in collaboration with the Trade Marketing department.
- External: carrying out PR operations to maximize press coverage of our actions
- Market analyses:

- Category performance: monthly analysis of category results via panel tools (Nielsen, GFK).
- Ad hoc analysis of brand performance
- Competitive intelligence Follow-up of the marketing actions of the main players in the category: communication plans (press, digital, posters, innovation).
- Assortment: support on new launches
- Creative database: support in the collection and consolidation of Leffe assets to create 1 centralized database

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