Clinical & Professional Marketing Specialist

**Job Title**: Clinical & Professional Marketing Specialist - Sleep & respiratory Care

**Clinical & Professional Marketing Manager**:
Driving professional recommendation of the product categories for the assigned internal region of the zone (Triveneto), contributing in developing and executing the professional marketing plans, in alignment with Clinical & Professional Marketing Lead and local Commercial Leader.

**Your role**:

- Improving the lives of people with sleep & respiratory disorders by providing innovative solutions and products
- Increasing brand preference and customer loyalty with professional stakeholders (indirect channel partners, DME’s, homecare providers)
- Contribute to profitable growth by driving prescriptions from clinical societies (medical community: physicians, nurses, technicians)
- Engage & educate prof. & clinical societies, customers, and organizations representing patients
- Provide the clinical benefits of Philips products and technical advice and product demos for clinical audiences (prescribers, organizations representing patients, local HCP)
- Participate in local and national events, congresses, etc. and collaborate with Clinical & Professional Marketing Lead.

**Inform clinical strategy & provide insight**
- Support Marketing Lead to better understand segmentation & key requirement of value space from clinical perspective through engagement with key Markets, KOLs and patient associations

**Plan Clinical Roadmaps**
- Manages clinical insights & claims roadmap to support prioritization in development, marketing & sales support activities
- Collect and coordinate all the clinical request for studies from local region to allign the Clinical & Professional Marketing Lead.

**You're the right fit if**:

- Ba/MSc Degree or similar diploma
- 3-5 years experience as Application Specialist in Healthcare industry, preferibly in Sleep/Respiratory segment.
- Deep practical knowledge of clinical and health economics domains such as Pulmonology, Neurology, ENT and Sleep or Cardio Clinicians
- Understanding of Care pathways, and ability to recognize and potentially facilitate removing barriers for future new clinical approach on them
- Problem Solving capabilities. Able to find solutions to difficult or complex issues. Drives continuous improvement via Lean
- Italian and advanced English
- Outstanding business acumen and fast learner
- Financial Knowledge is recommended to understands revenue & margin management
- Good practical ICT knowledge and experience in implementing and using digital solutions in the Connected Care environment.
- Bringing people together and aligning them around common goals; leverages the power of Philips independent from organizational structures and reports
- Champion growth of marketing
- and sales colleagues across the organization
- Customer intimacy: driven by a strong external focus
- Problem Solving capabilities. Able to find solutions to difficult or complex issues. Drives continuous improvement via Lean

**Geographical area of responsability**:
Triveneto, preferibly based in Padova or Verona area.

**About Philips**
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