Cro & Digital Analytics Specialist

2 mesi fa

Roma, Italia NTT Data A tempo pieno

At Tangity, the global studio of the NTT DATA Design Network, we break down complexity to the human scale. We create tangible and intuitive solutions that have a positive impact on companies and society.

As a design studio, our job doesn't stop once a product is launched, it continues until the idea succeeds out in the wild. We accompany businesses on their path of evolution or radical innovation, including testing, measurement, and optimization, while empowering their way of work. We help them look toward the future and imagine the long-term impact their solutions will have on people, the planet and society.

To do so, we focus on people's needs and desires and leverage all of NTT DATA's technology.

NTT DATA, Trusted Global Innovator, **is among the world's leading players in IT services. **With more than 150,000 professionals in more than 50 countries around the world, we are leaders and accelerators of digital transformation providing our clients with tailor-made technological and innovative solutions.

NTT DATA's driving force is people, each with their own uniqueness, talent and attitudes. We have built a Smile Working Company where caring, listening to people, their well-being and skill development are our priority. We have created work spaces that foster a sense of community and constructive exchange of experiences.

We are looking for a talented **CRO & Digital Analytics Specialist **for our design studio, keen to join a global design studio to humanise complexity and positively impact people's lives.

**Responsibilities**

You will help our clients explore new business opportunities in the following areas:

- Product Analytics
- Digital Analytics
- Voice of Customer
- Digital Marketing
- Conversion Rate Optimisation

You will instill a digital analytics culture by measuring and optimizing the quality of the User Experience through quantitative tools in continuous collaboration with all external and internal stakeholders.

You will manage the collection, analysis, and performance monitoring of digital properties (apps and websites) to identify the most relevant insights and contribute to improving conversion and User Experience.

You will be involved in the following activities:

- Definition of valuable strategies for proper website/apps/campaign measurement through an ad hoc tracking strategy.
- Collaborate in defining the monitoring strategy and designing plans for tracking and measuring the success of services and products.
- Monitor product KPIs through analytics tools to report on strategic trends and identify critical issues in achieving business objectives.
- Collect user feedback with the aim of identifying areas for improvement to enrich product strategies.
- Carry out quantitative user survey activities, including: 1) Collecting internal research objectives. 2) Analyzing the flows under the survey. 3)Defining the survey delivery strategy and data collection. 3) Defining research protocols. 4)Implementing and managing the delivery tools.
- Design and manage data visualization dashboards and provide easy access to data for the Design team and key stakeholders
- Measuring, analysing and monitoring website performance trends.
- Collection, design and formalisation of tracking requirements.
- Structure and present analysis to management and stakeholders through actionable reporting and tracking.
- Creation of customised user reporting through Adobe Workspaces & Report.
- Manage a CRO roadmap to orchestrate A/B and multivariate tests to improve on-site conversion rates.
- Collaborate closely with marketing and IT teams.

**Required Skills**:

- max 2-3 years of experience on complex Analytics projects on different platforms.
- Previous experience in setting up and managing digital analytics tools, such as Adobe Analytics, Google Analytics, MixPanel.
- Previous experience in user research, including quantitative methods (surveys, questionnaires) and qualitative methods (interviews, usability testing).
- Preferred knowledge and use of Qualtrics / Medallia / Talkwalker / Sprinklr
- Basic knowledge of tag management platforms, such as Adobe Launch, Adobe Dynamic Tag Management, and Adobe Campaign.
- Currently valid certifications on Adobe Analytics Business Practitioner or Advanced Google Analytics.
- Experience with user behaviour monitoring tools: heatmap, session recording, survey, etc. (e.g. Contentsquare or similar) and understanding web design basics (UX and UI).
- Proven experience in team collaboration.
- Ability to relate both with Operational and C-level.

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