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E-commerce Brand Specialist

7 mesi fa

Milano, Italia L'Oreal A tempo pieno

**Calling all innovators, disruptors, and dreamers**
- ️Join L’Oréal, the world's #1 beauty company present in over 150 markets. For over 100 years, we’ve been transforming, fueled by data, tech, innovation, and science. Together, we solve complex challenges at scale, while staying true to our commitments to society and the planet.

This could be the beginning of an unbelievable journey. Career possibilities are endless - and YOU are in the driving seat.

What’s in it for you?

At L’Oréal, our pioneeristic and agile spirit keeps us interconnected with all métiers, all the time. Forget silos: L’Oréal allows you to be part of an immersive eco-system designed to develop expertise and accelerate your growth.

Ready to disrupt the future of beauty? At L’Oréal you will be asked to go beyond the ordinary and challenge the status quo.

What do we expect from you? Be innovative, bring unexpected ideas, push the boundaries, and contribute to solving complex challenges

**Responsibilities**:

- Ecommerce Brand Strategy:

- Develop and implement a comprehensive ecommerce brand strategy aligned with overall business objectives.
- Collaborate with cross-functional teams to ensure consistency in brand messaging and positioning across all ecommerce channels.
- Define and communicate the brand's unique value proposition and positioning in the ecommerce space for the category.
- Develop messages that resonate with the target audience and differentiate our products based on consumer needs.
- Support the Head of category to build the strategy of category on the channel.
- Support Ecommerce team on Activation bricks deployment: Assortment/Hero and Event and share with category lead to be aligned
- Support ecommerce team to share activation plans to category team and marketing in order to be better exposed and integrated (sharing info in strategic internal meeting)
- Online Merchandising:

- Oversee the online merchandising strategy, ensuring optimal product placement, presentation, and promotion.
- Be responsible of Content topic, managing ad hoc tool such as OPERA/WTC, ensuring that all managed portfolio is fulfilled with correct information and asset
- Collaborate with the product, media and ecommerce teams to enhance the visual appeal of our online store.
- Customer Experience Optimization:

- Analyze user behavior and feedback to optimize the ecommerce customer journey.
- Implement strategies to enhance the overall customer experience, from website navigation to post-purchase interactions.
- Ecommerce Marketing and media Campaigns:

- Plan and execute ecommerce-focused marketing campaigns to drive traffic, conversions, and customer retention.
- Collaborate with the marketing team to integrate online campaigns with broader marketing initiatives.
- Execute the media campaigns on retailer with the support and based on the strategy coordinate by Performance Media Manager
- Data Strategy:

- In collaboration with Performance Media Manager, develop a strategy for the category to activate 2P data to support the Ecommerce goal’s and to create a customer experience.
- Performance Analytics:

- Utilize ecommerce analytics tools to track key performance indicators (KPIs) and assess the effectiveness of ecommerce brand initiatives (es: Amazon tech)
- Provide regular reports and insights to guide decision-making and strategy adjustments.
- Cross-Channel Collaboration:

- Collaborate with social media, content, and digital marketing teams to ensure a cohesive brand presence across all digital channels.
- Coordinate with external partners and vendors to optimize ecommerce operations and contents.
- Competitor Analysis:

- Stay informed about industry trends, competitor activities, and emerging ecommerce technologies.
- Conduct regular competitor analyses to identify opportunities for improvement and innovation.

Qualifications:

- Bachelor's degree in Marketing, Business, or a related field.
- Proven experience (3/4 years) in ecommerce brand management or a similar role.
- In-depth knowledge of ecommerce platforms, trends, and best practices.
- Strong analytical skills and proficiency in ecommerce analytics tools.
- Excellent communication and collaboration skills.
- Creative thinker with a strategic mindset.
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