Ecommerce CRO (Convertion Rate Optimization)

**Location**:Cesena, FC, IT**Function/Branch**:Sales**Type of contract**:Permanent EmployeeOur Company
Technogym inspires **55 million daily users** to train using our **innovative & engaging solutions for fitness, sport and health**. By promoting the **wellness lifestyle** of exercise, a balanced diet, and a positive mental approach, Technogym has rapidly grown into a success story of over 2,500 employees at 15 branches, expanding to more than 100 countries and has been selected as Official Supplier to 9 editions of the Olympic Games - from Sydney 2000 to Paris 2024.
If you are a team player with strong relationship skills and an international approach, eager to invest your energy in building dreams, you have the **right spirit to join Technogym** You will naturally fit with our culture if you work out and live a healthy lifestyle, are pro-active, determined and digital savvy. Move with us for a better world
Your Role
Your Impact
- Design, implement, and analyze A/B and multivariate tests across different countries to drive improvements in website conversion rates and other key performance indicators (KPIs).
- Utilize Google Tag Manager, Google Analytics, and other analytics tools to set up international tracking, collect cross-border data, and deliver actionable insights tailored to each market.
- Work closely with regional teams to understand local consumer behavior and refine website user experience and conversion strategies accordingly.
- Analyze global customer behavior, conversion data, and customer journeys to identify optimization opportunities and best practices that can be shared and implemented across markets.
- Present test findings, regional insights, and recommendations to global stakeholders and provide ongoing reporting on the performance of the e-commerce platform in different countries.
- Stay updated with global e-commerce trends, technologies, and best practices to drive continuous improvement and competitive advantage.
About You
- Proven global experience in e-commerce conversion rate optimization, digital marketing, or a related field, with a clear understanding of different cultural and market conditions.
- Strong analytical skills with experience in Google Analytics, Google Tag Manager, and other analytics platforms, including the ability to segment data by country or region.
- Solid experience with A/B testing and multivariate testing tools, with a track record of implementing successful global CRO initiatives.
- Knowledge of international UX/UI principles and the ability to adapt strategies to cater to diverse global audiences.
- Exceptional problem-solving abilities and a data-driven approach to decision-making across multiple markets.
- Excellent communication and collaboration skills, with the ability to work effectively with teams from different countries and cultural backgrounds.
- Bachelor’s degree in Marketing, Business, Statistics, Computer Science, or a related field; a Master’s degree or relevant certification is a plus.
Technogym is an Equal Opportunities Employer
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Discover your potential with a career at Technogym, where work means loving what you do, taking on challenges, learning from others, sharing a vision and making it come true