Retail In-store Communication Specialist

3 settimane fa

Milano, Italia LUXOTTICA A tempo pieno

Retail In-Store Communication Specialist

**Date**:Apr 6, 2023**Location**:Milano, IT**WHO WE ARE**
- We are EssilorLuxottica, a global leader in the design, manufacture and distribution of ophthalmic lenses, frames and sunglasses. The Company brings together the complementary expertise of two industry pioneers, one in advanced lens technologies and the other in the craftsmanship of iconic eyewear, to create a vertically integrated business that is uniquely positioned to address the world’s evolving vision needs and the global demand of a growing eyewear industry. _
- With over 180,000 dedicated employees in 150 countries driving our iconic brands, our people are creative, entrepreneurial and celebrated for their unique perspectives and individuality. Committed to vision, we enable people to “see more and be more” thanks to our innovative designs and lens technologies, exceptional quality and cutting-edge processing methods. Every day we impact the lives of millions by changing the way people see the world._
- JOB SCOPE AND MAIN RESPONSIBILITIES:
- Main mission of the department is to help creating a store experience that reflects at its best the communication strategy of the brand.- The RISC department oversees and coordinates the retail in store creative adaptation process for all marketing campaigns.- This applies to all retail banners centrally managed: Salmoiraghi&Viganò, Sunglass Hut, Ray-Ban Stores, Oakley Stores, Lens Crafters, GrandVision Group and others.- As expert of the in-store channel the department provides creative team/agencies with the key insights to develop an elevated in store experience.- The function supports:
- Marketing and Creative Agencies in scheduling the requested activities, checking the status, intercepting alerts, driving workload depending on priorities and urgencies, selecting the most effective creative solution, respecting the planned go-live dates.
- VM local teams with guidance, guidelines, and drawings to execute the campaigns.
- Moreover:
- oversee production and installation of all seasonal campaigns for top/premium doors.
- provide the Tools development team with the necessary info to design in respect of VM strategy and in-store communication guidelines.
- keep under control consistency, complexity, and variation of the graphics assets within the store.
- analyze data, collect feedback from the markets to improve the efficacy of the communication in store.
- THE ROLE: LENS CRAFTERS IN-STORE COMMUNICATION SPECIALIST- He/She will be responsible for leading the full deployment of global in-store communication strategies and brand/equity campaigns about LensCrafters network worldwide.- Primary responsibilities include developing new creative in store communication campaigns and materials, aimed to support seasonal campaigns and new product launches at POS, ensuring alignment with brands’ tone of voice and visual identity guidelines. Leading external and internal creative teams to secure a qualitative execution of global campaigns by meeting local needs and liaising with local Visual Merchandising team.- Builds solid relationship with LensCrafters global communication/brand team, ensuring a proficient delivery the brand identity and strategy at store level.- AREAS OF RESPONSIBILITIES AND RELATED ACTIVITIES:
- Delivering the annual in store communication plan and activity calendar across all touch points in collaboration with global and local teams, such as: content, brand, space management, and business management team.
- Setting up the whole process from project kick off and creative development, throughout prototyping approval, to the final execution and in store delivery and setup.
- Mastering the project timeline and securing on time delivery of each scheduled tools/tasks.
- Developing bespoke seasonal solutions/projects to top doors worldwide, by approving prototypes and overseeing the whole process and local execution until last mile.
- Setting up VM global guidelines in full cooperation with internal stakeholders (eg Retail Space Management Team, Content Team, etc) to secure a qualitative and compliant local execution;
- Accountable to the assigned in-store communication budget, making sure marketing spends are on budget, ensuring accurate reporting.
- NETWORK OF INTERACTION:
- INTERNAL:
- BRAND / COMMUNICATION TEAM (Brand Strategy Setting)
- NORTH AMERICA MARKETING TEAM (Brand Strategy Setting)
- HOUSE BRANDS & LICENSE BRANDS TEAMS
- CREATIVE HUB (Assets Adaptation)
- NORTH AMERICA VM (VM Activities Execution)
- NORTH AMERICA SUPPLY CHAIN
- TOOLS DEVELOPMENT (Props Design)
- STORE DESIGN&INNOVATION (Store Fixtures Design)
- RETAIL SPACE MANAGEMENT (VM Strategy Setting)
- EXTERNAL: VENDORS & SUPPLIERS (Production and Installation of Seasonal projects for Top/Premium Doors)- TECHNICAL SKILLS - PROFESSIONAL KNOWLEDGE:
- Strong Project Management
- Creative Attitude and Sensibility
- Basic Technical Know-how
- Teamwork Skills
- Interpersonal and Communica

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