Pr, Communication

3 settimane fa

Milano, Italia NH ITALIA SPA A tempo pieno

NH Hotel Group is a well-established multinational operator and one of the leading urban hotel companies in Europe and America, where it manages more than 360 hotels. Since 2019, the Company has been working with Minor Hotels to integrate the two commercial hotel brands into a single corporate brand present in more than 50 countries worldwide. This brings together a portfolio of more than 500 hotels divided into eight different brands - NH Hotels, NH Collection, nhow, Tivoli, Anantara, Avani, Elewana and Oaks - which represents a wide range of hotels perfectly in line with the needs and desires of modern travelers.

With 56 hotels, 8,242 rooms and approximately 446 meeting rooms in 26 cities, NH Hotel Group Italia is the leading chain in the national market able to meet the needs of business and leisure customers. NH Hotel Group Italia offers its guests 5 categories of hotels in Italy: Anantara - brand of lusso characterized by extraordinary locations with excellent services; NH Collection, premium hotels located in the most evocative locations of the main cities and with a level of service capable of surprising guests; NH Hotels, modern and functional urban hotels, a perfect mix of comfort, service and strategic locations but with affordable rates; Avani - hotel that perfectly mix a business approach to fun, design and functionality, service, privacy and relaxation; and nhow Milano, an unconventional design hotel with a unique personality.

PR, COMMUNICATION & SOCIAL MEDIA MANAGER (Maternity Replacement):
Role

The resource will replace the Maternity of the Head of Communication, PR and Social Media within the Marketing & Communication Department of NH Hotel Group Italia and will deal with external communication of B2C and B2B products (Italian hotels of the NH Collection, NH Hotels, Avani and nhow brands) and corporate (NH Hotel Group, part of Minor). Target audience: journalists, influencers, consumers. The resource will have the support of the agency: Omnicom PR Group.

Responsibility
In charge of the PR, Communication and Social Media plan for the country and the main Italian hotels, coordinated with the strategy and objectives of Sales, Marketing and Operations.
Support and align the strategy with the Company's one at a global level (coordination with the NH Hotel Group PR, Communication and Social Media headquarters located in Madrid).
Increase brand awareness and word of mouth on the hotels of the 4 NH Hotel Group brands in Italy: NH Collection, NH Hotels, Avani and nhow Milano by increasing the media value, the number of clippings and the audience compared to last year.
Implementation of existing local communication projects and development of new concepts/ideas/off-line and on-line communication activities and hotel services within the strategy that the Group's hotels are the perfect "place to be” for both business and leisure travellers.
Storytelling and copywriting (press releases / press kits, brochures, invitations, flyers, newsletters, adv, interviews, etc.).
Management of PR, B2C and B2B events (Opening, party, conference and press, product and/or service launches, institutional lunches/dinners, media calls, vernissage, photo shooting, etc.)
Organization of events and trips for the national press (both one-to-one and group)
Management of complimentary stays in Italian hotels for journalists and national influencers. For international ones, the activity will take place under the coordination of the NH Hotel Group PR, Communication and Social Media headquarters located in Madrid. The aim is to increase the number of visits by journalists/influencers to Italian hotels in order to increase their visibility and transform journalists and influencers into real promoters of NH Hotel Group brands and hotels through personalized stays.
Support to the organization for international press trips under the coordination of the NH Hotel Group PR, Communication and Social Media headquarters located in Madrid.
Social media content strategy and management of NH Hotel Group's (5) Italian social media accounts: development and implementation of the local social media strategy aligned with the global one and with the local marketing calendar of the various brands / hotels.
Involvement of influencers and VIPs in external communication activities and projects.
Management of institutional relations.
Crisis management.
Coordination of the local press agency Omnicom PR Group.
Achieve awards for the hotels in main travel and lifestyle media

**Requirements**:
Master's degree in Communication or journalism

**Minimum experience in PR & Communication (agency or company)**: 10+ years
In-depth knowledge and professional management skills of the main social networks (Facebook, Instagram, Twitter)
Have good contacts with journalists
Excellent knowledge of Italian and English (knowledge of Spanish is also a plus)
Excellent organization, planning and deadline compliance skills
Analysis skills, attention to detail and problem

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