Digital Marketing Specialist

Manifattura Valcismon S.p.A., società capogruppo di MVC Group, è un’azienda leader nella produzione e commercializzazione di abbigliamento per le prestazioni sportive, di alto livello, nel settore del ciclismo, dell’outdoor e degli sport invernali, come lo sci alpinismo e lo sci di fondo.

Il Gruppo MVC, con i suoi marchi Castelli, Sportful e Karpos, è riconosciuto a livello internazionale per l’eccezionale qualità e le prestazioni tecniche dei propri prodotti, come dimostrato dalla fedeltà che contraddistingue i nostri clienti e distributori ma anche i professionisti dei nostri sport.

La storia del Gruppo affonda le sue radici nella tradizione sportiva italiana, rappresentando da oltre 75 anni, un punto di riferimento per i migliori atleti, che trovano nei nostri marchi un partner tecnico e affidabile.

Da anni MVC Group sta vivendo un’importante percorso di crescita, e questo ci permette ancor più di dedicare importanti risorse alla ricerca e sviluppo dei nostri prodotti e al continuo miglioramento in ogni ambito aziendale.

Crediamo fermamente che per realizzare i propri progetti, in un ambiente di sana ambizione, sia importante avere una cultura aziendale che supporti e ispiri le persone, che sono e saranno i fautori e le fautrici del nostro successo.

I nostri dipendenti sono e devono sentirsi orgogliosi di lavorare per MVC Group e i nostri clienti, distributori, fornitori e laboratori sono per noi partner importanti per il nostro successo: integrità e rispetto reciproco verso tutti gli stakeholder sono tra i principi fondamentali del nostro gruppo.

**DIGITAL MARKETING SPECIALIST**

MVC Headquarter - Fonzaso (BL) Italy - Castelli

As a Digital Marketing Specialist, you'll be at the heart of an exciting, transformative eCommerce team within Castelli’s Global Marketing office. Acting as a key link between the DTC and brand marketing teams, you'll collaborate with marketing experts, sales leaders, and cross-functional partners to deliver cutting-edge media strategies. In this role, you'll help shape the future of our digital presence by partnering with performance marketing agencies to deliver impactful, results-driven campaigns.

THE ESSENTIAL FUNCTIONS
- Lead the management of brand digital calendar planning (including the DTC exclusive products) and insight.
- Collaborates with the DTC performance marketing manager to ensure smooth communication and make sure the brand is well represented while driving sales performance.
- Setup, manage and optimize performance marketing campaigns on Google Ads, Meta, and other major platforms
- Responsible for all the digital brand campaigns and coordinating with the other marketing team members the dates and content
- Support the dealers/distributors in all the digital-related activities
- Support the DTC team in all the online activities to achieve the e-commerce revenue goals
- Develop and ensure that marketing department projects are delivered promptly and consistently align with the business's DTC strategy, guidelines, quality standards, and objectives (videos, images, advertisements, and social media).
- Develop and ensure that DTC projects are delivered promptly and consistently align with Castelli’s Brand strategy, guidelines, quality standards, and objectives (videos, images, advertisements, and social media).
- Develop a vision and future e-commerce performance marketing strategy to create new consumer experiences that are always up to the highest standards and market the latest consumer experiences
- Collaborates with CRM and UI/UX managers to optimize programs, campaigns, and landing pages based on real-time performance and ROI
- Responsible for content, look, feel, and usability of the site
- Responsible for how the products that are displayed on the site
- Drive analytics while conducting research and analyses to deliver reports to the senior management on the brand presence on all the digital channels
- Coordinate with UX manager for analysis, strategy, and tactics for SEO and SEM
- Work closely with our performance agency to build search plans for every day and seasonal digital campaigns
- Educate the agency on brand objectives and customer priorities to stay aligned with internal goals
- Develop SEO and SEM programs with our partner agency and DTC team
- Ensure alignment to strategic objectives and focus on maximizing Return on Ad Spend (ROAS) and performance Key Performance Indicators (KPIs)
- Support in defining the customer acquisition strategy
- Ensure successful campaigns by managing bids and budget allocation to meet the predefined KPIs
- Manage the Castelli eCommerce budget and annual planning in cooperation with members of the brand marketing and DTC teams
- Campaigns monitoring and analysis through detailed reporting activity
- Grow Castelli’s audience, acquisition, retention, and affinity through seasonal product launches, eComm opportunities, and with Castelli’s Retail channels
- SMUs coordinator - After defining th