Media Planning
2 settimane fa
**Chi cerchiamo**
Ricerchiamo una persona da inserire nel ruolo di MEDIA PLANNING & SPONSORSHIP MANAGER per il Gruppo a2a, con sede Milano.
**Ti occuperai di**
- Sviluppare la Strategia Media, progettare e coordinare i piani di acquisto Media per il Gruppo a2a
- Gestire la pianificazione delle campagne di comunicazione istituzionali e commerciali sui media off line e on line e la misurazione della loro efficacia
- Definire e coordinare le sponsorizzazioni del gruppo
- Supervisionare la realizzazione delle ricerche e indagini di mercato volte a monitorare customer satisfaction, brand awareness e advertising awareness, nonché ricerche ad hoc per specifici progetti
- Gestione e monitoraggio del budget
- Supervisione della piattaforma di buying con le concessionarie di pubblicità, in affiancamento al Centro Media, al fine di raggiungere gli obiettivi di saving prefissati dalla Direzione.
**Sei la persona giusta se ti riconosci in questo profilo**
- Consolidata esperienza nel media planning sia dal punto di vista tecnico sia nella gestione del budget
- Esperienza nella gestione delle sponsorizzazioni con particolare attenzione alle valutazioni di costo beneficio e avanzamento della spesa
- Capacità nel leggere e valutare le pianificazioni, e nello sviluppare strategie di medio/lungo periodo
- Conoscenza di tutti i mezzi pubblicitari on e off line e relativi KPI
- Completano il profilo la capacità di gestire un team di lavoro, il problem solving, la proattività e la precisione.- Ci impegniamo ogni giorno per creare un ambiente di lavoro inclusivo e innovativo, fondato sul rispetto, sull’etica e sulle pari opportunità garantendo la valorizzazione delle diversità. _**Scopri di più sul Gruppo a2a**:
**Per conoscere il nostro processo di selezione e prepararti al meglio al colloquio**:
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