Executive Director, Global Marketing

2 mesi fa

Milano, Italia Lonza A tempo pieno

Belgium, Bornem
- France, Colmar
- Italy, Milan
- Switzerland, BaselToday, Lonza is a global leader in life sciences operating across three continents. While we work in science, there’s no magic formula to how we do it. Our greatest scientific solution is talented people working together, devising ideas that help businesses to help people. In exchange, we let our people own their careers. Their ideas, big and small, genuinely improve the world. And that’s the kind of work we want to be part of.

We are seeking a highly motivated, experienced **Global Product Marketing leader** with demonstrated experience in developing successful “Go to Market” strategies, as well as leading teams.

This role will be a pivotal member of the Global Product Marketing Leadership team, and will be responsible for developing a strategy to ensure awareness of the CHI portfolio of products and services, and ensure that customers and stakeholders understand the value proposition and competitive difference of working with CHI.

This role can be situated in a number of locations across Europe including Basel, Bornem, Milan or Colmar.

In this role, you will be leading a team of marketers both global and regional, with key focus on Marketing Communication, Product Marketing, and Brand.

**Key responsibilities**:

- Develop an all-encompassing plan, in coordination with key stakeholders, to promote and support the CHI portfolio. Coordination will include developing marketing campaigns with the regions to promote CHI and specific products across all marketing channels (Digital, tradeshows, customer engagements, print media).
- Work with agencies, customers and knowledge leaders to create and coordinate between owned, paid and earned marketing
- Develop “Go To Market” plan that includes marketing campaigns by channel and region by quarte
- Create and maintain activities calendar by quarter (Press release, media interviews, webinars)
- Develop and track marketing performance metrics and tracking
- Responsible for developing the needed content to support “Go to market” strategy
- Create CMS database / content repository
- Lead generation workflow between CRM and Sales Force

**Key requirements**:

- Extensive experience in Marketing (Strategic Marketing, Marketing Communication, Product Marketing)
- Bachelor’s Degree preferably in an Arts, Science or Business discipline; advanced degree preferred
- Demonstrated substantial experience managing large revenue complex product lines
- Previous experience of working within a role where coordination, prioritization and project management skills are required.
- Ability to lead activities, projects and coordinate with multiple functional areas
- Able to plan, organize and establish priorities
- Proven, strong problem-solving skills
- Ability to work both independently and collaboratively in a group setting to meet timeline
- Exceptional communication skills

Every day, Lonza’s products and services have a positive impact on millions of people. For us, this is not only a great privilege, but also a great responsibility. How we achieve our business results is just as important as the achievements themselves. At Lonza, we respect and protect our people and our environment. Any success we achieve is no success at all if not achieved ethically.

People come to Lonza for the challenge and creativity of solving complex problems and developing new ideas in life sciences. In return, we offer the satisfaction that comes with improving lives all around the world. The satisfaction that comes with making a meaningful difference.

**Reference: R53971**:

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