Trade Category Manager

3 settimane fa

Milano, Italia Haleon A tempo pieno

**Trade Category Manager - Mass Market**:

- Milan, Italy
- Marketing
- 518109-gsknch

**Job Description**:
**Site Name**: Milan via Monte Rosa
- **Posted Date**: Nov 22 2023
- Hello. We’re Haleon. A new world-leading consumer health company. Shaped by all who join us. Together, we’re improving everyday health for billions of people. By growing and innovating our global portfolio of category-leading brands - including Sensodyne, Panadol, Advil, Voltaren, Theraflu, Otrivin, and Centrum - through a unique combination of deep human understanding and trusted science. What’s more, we’re achieving it in a company that we’re in control of. In an environment that we’re co-creating. And a culture that’s uniquely ours. Care to join us. It isn’t a question.

With category leading brands such as Sensodyne, Voltaren and Centrum, built on trusted science and human understanding, and combined with our passion, knowledge and expertise, we’re uniquely placed to do this and to grow a strong, successful business.

This is an exciting time to join us and help shape the future. It’s an opportunity to be part of something special.

**Trade Category Manager - Mass Market**:
**About the role**
- We are looking for a Trade Category Manager - Mass Market who can develop new commercial opportunities within this channel. _

**Key responsibilities**
- **_ Developing and sustaining long term strategies with OC brands in Mass Market customers _**:

- **_Creating commercial guidelines for Oral Care brands (price, promotion, pop materials)_**:

- **_ Developing and executing the Trade Marketing Plan in line with Sales and Marketing objectives _**:

- **_Improving brand results through excellence in in-store planning, execution and tracking in alignment with the annual marketing priorities_**:

- **_ Managing the Trade Marketing budget_**:

- **_ Responsible for client plans development in collaboration with sales managers_**:

- **_ Leading and implementing channel-specific marketing strategies and plans for assigned clients/retailers_**:

- **_ Meeting clients to set the Trade Marketing Plan and monitoring performances _**:

- **_Conceptualizing and executing trade promotions and rolling out impactful in-store execution in collaboration with marketing and sales teams_**:

- **_ Monitoring competition and industry trends to identify opportunities for growth_**:

- **_ Overseeing and monitoring performance of brand recognition metrics (ex. MS Value, Folder share, promotional activity ROI)_**:

- **_ Stakeholder management across different functions (marketing, sales, supply chain, customer service)_**:
**Qualifications and skills**:
**Essential**
- **_ 5-7 years’ experience in Mass Market channel and in trade marketing roles_**:

- **_ Experience in working with retailers and wholesalers/distributors _**:

- **_Experience in working on core business drivers (assortment, stock, layout, pricing, promotion)_**:

- **_ Experience in Consumers Path of purchase dynamics_**:

- **_ Strong analytical skills and comfortable dealing with numerical data_**:

- **_ Easily engaging with the customers, peers and building trustful relationship_**:

- **_ Effective communication skills (developed listening skills/ ability to explain, train and coach)_**:

- **_ Negotiation skills _**:

- **_Category Management guidelines knowledge_**:

- **_ Good financial acumen allowing to present business benefits _**:

- **_Details orientation _**:

- **_Understand qualitative research technics and methods _**:

- **_Good storyteller who can show the vision and benefits _**:

- **_Ability to work in fast paced environment _**:

- **_Ability to work with the data_**:

- **_ Well organized and disciplined _**:

- **_Proactive in problem solving _**:

- **_Team management_**:
**Preferred**
- **_ Young talent who has 5-7 years of experience working with the Mass Market channel in Trade Marketing roles with also Sales experience _**:

- **_Person who enjoys interacting with the customers and learning from interactions with different people_**:
Please save a copy of the job description, as this may be helpful to refer to once the advert closes.

**Diversity, Equity and Inclusion**

At Haleon we embrace our diverse workforce by creating an inclusive environment that celebrates our unique perspectives, generates curiosity to create unmatched understanding of each other, and promotes fair and equitable outcomes for everyone.

We’re striving to create a climate where we celebrate our diversity in all forms by treating each other with respect, listening to different viewpoints, supporting our communities, and creating a workplace where your authentic self belongs and thrives.

We believe in an agile working culture for all our roles. If flexibility is important to you, we encourage you to explore with our hiring team what the opportunities are.

Care to join us. Find out what life at Haleon is really like

At Haleon we embrace our diverse workforce by crea

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