Clients Insight and CRM Coordinator
6 mesi fa
POSTE
MISSIONS
- DATA ANALYSIS AND REPORTING
- Perform data insights to identify clients purchasing behaviors, to detect trends and opportunities for marketing and product strategies
- Based on the performance of regular clients’ insights, establish and monitor a set of KPIs, generating regular reports to review the effectiveness of CRM metrics
- Ability to communicate insights gained from data analysis clearly and effectively, both verbally and through reports and presentations
- CUSTOMER RELATIONSHIP MANAGEMENT
- Implement and optimize local CRM strategies following HQ Guidelines in order to enhance clients’ engagement and loyalty via the suggestion of tailored marketing efforts
- Clienteling point of reference for the store network: gathering feedbacks and needs, mainly related to clients lists management
- Monitor and evaluate the effectiveness of CRM campaigns and clients’ focused initiatives, making adjustments as needed to improve performance
- Address and resolve clients issues and feedback promptly and effectively
- TECHNOLOGY AND TOOLS
- Manage and optimize CRM systems and tools
- Provide training and support to team members and retail teams on CRM tools and best practices
- Stay updated on the latest CRM technologies and trends in the luxury fashion market
PROFIL
- Degree in Business Administration, Marketing or related fields
- Previous experience in a similar role or in consulting
- Strong analytical skills with the ability to interpret complex data and make data-driven decisions, combined with experience in creating detailed reports
- Ability to multi-task effectively in a fast-paced environment
- Excellent communication and interpersonal skills
- Creative thinking with a client-centric mindset
- Excel proficiency, Powerpoint advanced skills / Salesforce, Power BI knowledge are nice to have
- Fluent in English
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