Growth Marketing Specialist

3 settimane fa

Milano, Italia Medtronic A tempo pieno

**Careers that Change Lives**
In your role as a Growth Marketing Specialist, you will develop best-in-class strategies and execution throughout the marketing funnel in collaboration with Medtronic operating units (OU). You are expected to identify, plan, initiate and execute marketing campaigns that are scalable, increase revenue, and use resources efficiently. This includes dealing with a queue of inbound campaign/content requests. To achieve this, you must possess assertiveness, tenacity, and marketing expertise to drive an OU towards success within a category-leading international organization.

Acting as the primary point of contact with OU Marketing, you will work within the centralized Multichannel Marketing, Training and Events (MMT&E) team to create world-beating campaigns and drive key performance metrics such as click-through rate, monthly active users, lead generation, and revenue. You will manage and support activities across all stages of the customer experience/funnel: customer acquisition, activation, retention, and up-selling.

**A Day in the Life**
- Collaborate with OU marketing partners to develop and execute the growth marketing plan to support key business objectives.
- Ensure social media channels and websites are continuously updated and optimized to provide a great user experience for the targeted personas.
- Work with creative resources to design and craft compelling stories for campaigns.
- Work on new A/B tests and strategies to optimize spend and performance of digital marketing. Monitor and optimize campaigns across all marketing channels to drive increased ROI.
- Utilize performance reports from the insights team to brief OU leadership and the OU marketing team on initiatives and provide recommendations for improvements.
- Engage with technology, creative and paid media vendor partners to optimize external costs, ensuring expectations on brand compliance, deadlines, performance, and budget are met.
- Manage an editorial calendar and facilitate business units campaign governance to ensure smooth campaign orchestration.
- Oversee and uphold project management tool quality for scalable multichannel campaigns, while ensuring efficient asset management across the content supply chain lifecycle including creation/reuse, approval, and publishing, with a global perspective.
- Continuously tracks local content and advertisement requirements and regulations by working closely with functional stakeholders; Regulatory, Legal etc. to ensure content and Advertising and Promo; process compliance.

**Must Haves**
- Skilled in marketing campaign planning, experimentation, and execution.
- Data Analytics and the ability to render meaningful insights from raw data.
- Outstanding written, oral and organizational ability.
- A/B testing.
- Campaign management.
- Ability to lead and collaborate with cross-functional partners, prioritize high impact activities, and keep multiple complex projects moving forward.

**Nice to Haves**
- Conversion Rate Optimization
- Salesforce experience
- Account management experience (client facing)
- Strong marketing track record, with samples and results of past campaigns
- PMP certification
- Workfront experience

**We Offer**
We offer a competitive salary and benefits package to all our employees:

- Flexible working environment
- Annual Incentive Plan % depending on company results
- Pension scheme and group discount on healthcare insurance
- Training possibilities via Cornerstone/Skills Lab
- Employee Assistance Program and Recognize (our global recognition program)

**Our Commitment**
Our unwavering commitment to inclusion, diversity, and equity (ID&E) means zero barriers to opportunity within Medtronic and a culture where all employees belong, are respected, and feel valued for who they are and the life experiences they contribute. We know equity starts beyond our workplace, and we must play a role in addressing systemic inequities in our communities if we hope to have long-term sustainable impact. Anchored in our Mission, we continue to drive ID&E forward both to enhance the well-being of Medtronic employees and to accelerate innovation that brings our lifesaving technologies to more people in more places around the world.

**About Medtronic**
Bold thinking. Bolder actions. We are Medtronic.
We lead global healthcare technology and boldly attack the most challenging health problems facing humanity by searching out and finding solutions. Our Mission — to alleviate pain, restore health, and extend life — unites a global team of 90,000+ passionate people. Powered by our diverse knowledge, insatiable curiosity, and desire to help all those who need it, we deliver innovative technologies that transform the lives of two people every second, every hour, every day. Expect more from us as we empower insight-driven care, experiences that put people first, and better outcomes for our world.
In everything we do, we are **engineering the extraordinary.**

**Your Answer

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