CRM & Marketing Applications Coordinator

3 settimane fa

Lombardia, Italia Confidenziale A tempo pieno

Presentazione dell'azienda

The Armani Group is a leading company in the fashion and luxury sector, with more than 7,620 employees and Importante Azienda production plants. Its three core brands - Giorgio Armani, Emporio Armani and A|X Armani Exchange - are active in all the world’s major countries, across many continents. With origins firmly rooted in Italy, but also with a cosmopolitan vision and culture, the company has grown since it was founded in 1975, expanding its offer from clothes and accessories to cosmetics, fragrances, eyewear, watches, jewellery, and furniture and furnishing accessories. Today, therefore, as well as being well known in the area of fashion, the Armani Group is also renowned in the sectors of interior design, food and beverage, and hotels and resorts.

Descrizione del posto (Mansioni)

Background

Within the company’s Digital Transformation and the Phygital Customer Relationship Journey that lead to an increasing attention to and focus on customer centricity, the IT Department has undertaken an Importante Azienda path towards a Customer First Operating model, possibly evolving to a product based model and organisation in the mid term. The IT department is on a path that aims at innovating all the solutions supporting the relationship with final customers throughout the entire journey by adopting digital and sustainable solutions.

The scope of this Importante Azienda focused on customer centricity encompasses (although it is not limited to):

- Customer Relationship Management
- Marketing Automation
- Client Services
- Clientelling
- Customer Identity

With the ultimate objective of building a “customer” and “value generation” obsessed IT Leadership, we are looking for the “CRM & Marketing Applications Coordinator”

Role Mission

Reporting to the Head of Business Solutions, the CRM & Marketing Applications Coordinator (CMAC) will be in charge of the identification, selection, implementation, Importante Azienda and support of all the solutions related to the role’s scope (cloud based, API/Microservices integrated, on-prem). The CMAC will proactively support the Head of Business Solutions in setting the vision, building and executing the strategy related to the Customer Relationship Ecosystem of all the businesses managed by the company (Fashion & Luxury, Food & Beverage, Home Furniture etc.) throughout all channels.

The CMAC will partner with several business departments such as (but not limited to) Client Engagement, Digital Business, Retail & Omni-channel, at Global Level. The CMAC will partner with the entire IT professional family, in particular with other Corporate IT teams such as Retail, Omni-channel, Data Strategy & Analytics, Enterprise Architecture and all the Regional IT units.

The CMAC will oversee research and scouting of new technologies in the Customer Relationship field. As an empowered Senior Officer and having a high degree of delegation, the CMAC will make appropriate decisions in order to leverage technology investments and capital to support the company’s long-term revenue and growth goals.
Key Accountabilities
- Gather, consolidate and interpret business requirements
- Curate, monitor and measure the overall business adoption of the implemented solutions via KPIs
- Make presentations to Business Managers and Top Executives
- Manage the relationship with software vendors, System Integrators, freelance consultants
- Create timelines for the development and deployment of all the solutions related to Customer Relationship
- Maintain a consumer-focused outlook and aiding in the delivering of Customer Relationship projects to market
- Scout, select and manage external consulting partners, vendors, suppliers

Profilo

Job requirements:

- Bachelor’s/Master’s degree in Scientific Disciplines (STEM)/Business/Marketing
- 5+ years working in a technological role and 2+ years in a coordination/managerial role
- Familiarity with Marketing platforms, programmes and policies
- Proven knowledge of Salesforce Service and Marketing Cloud is mandatory; knowledge of Salesforce CDP constitutes a plus
- Knowledge of one or more Customer Relationship major platforms such as Microsoft Dynamics, Adobe, SAP, Oracle
- Knowledge of Google CDP constitutes a plus as well as, in general, knowledge of Google GCP
- Knowledge, familiarity and experience with GDPR is a must
- Familiarity with the global market and in particular with China is a must
- Knowledge & Experience in the following constitute a plus:

- Product based organisations & teams
- Agile approach
- DevOps/DevSecOps operating model
- Strategic thinking and strong business acumen combined with excellent leadership, team building, and management skills
- Exponential growth mindset combined with appetite to learn and upgrade the professional profile
- Proven ability to work on site and remotely within an international team spread over multiple time zones
- Problem-solving aptitude combined with excellent verbal and written communication
- Must be flexible, adaptable to change, and able to multi-task in a fast-paced diverse environment
- Fluency in Italian and English is a must

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