Brand Image

Liu Jo is an Italian brand established in the mid-1990s in Carpi, a knitwear manufacturing hub known for its excellence. It is the brainchild of Marco Marchi who fueled it with his vision for a brand embodying contemporary,identity-driven, and liberating fashion geared at celebrating feminine beauty through women’s empowerment. Building its foundation on creativity and the quintessentially Italian flair for intuition, the company has telegraphed its identity through clothing, accessories, footwear and jewelry, conveying a contemporary and highly recognizable lifestyle.

Across the years Liu Jo has remained true to its original vision continuously aiming - and even more sotoday - to act as a loudspeaker for important values such as freeself-expression, sharing a contemporary, identity-driven fashion statement and conveying its own idea of beauty. Liu Jo is currently available in 45 countries through a distribution network comprising over 280 flagship stores and around 5,000 multi-brand retailers worldwide.

**Posizione**:
LiuJo SPA è alla ricerca di una nuova risorsa Junior da inserire in tirocino all’interno dell'ufficio Marketing - Brand Image & Content.

La risorsa si occuperà delle seguenti attività:

- Riconoscere il mercato di riferimento e identificare le caratteristiche dei clienti target;
- Individuare i fattori critici e i punti di forza dell’impresa in relazione agli scenari, alle opportunità e alle tendenze di mercato;
- Prefigurare un piano di marketing in termini di obiettivi, strumenti, azioni, costi e tempi
- Valutare l’adeguatezza delle strategie commerciali in coerenza con le tendenze di mercato, le potenziali aree di sviluppo, il target e i clienti

**Requisiti**:

- Buona conoscenza del pacchetto office;
- Ottima conoscenza dell’inglese e Excel;
- Buone capacità analitiche.