Pr Specialist

Date: Feb 28, 2023- Location: Sesto San Giovanni, Milan, IT- Additional Location:
- Function: Marketing- Seniority Level: Associate- Employement type: Permanent- Workplace Type: Hybrid- Company: Davide Campari Milano N.V.Campari Group today is a major player in the global branded spirits industry, with a portfolio of over 50 premium and super premium brands, marketed and distributed in over 190 markets around the world, with leading positions in Europe and the Americas.

Headquartered in Milan, Italy, Campari Group owns 22 plants worldwide and has its own distribution network in 22 countries, and employs approximately 4,000 people.

Shares of the parent company Davide Campari - Milano N.V. are listed on the Italian Stock Exchange since 2001. Campari Group is today the sixth-largest player worldwide in the premium spirits industry.

**GENERAL DESCRIPTION OF THE ROLE**

As a member of Campari Italy’s Marketing Team, the **PR Specialist** proactively contributes to develop, implement and evolve the PR strategy, supporting the definition of the whole communication platforms related to the different brands of the Group. The portfolio includes, but is not limited to, the following: aperitifs, after meals, premium brands.

Reporting to the PR Manager, who reports to the Integrated Marketing Communication (IMC) Director Italian Market, the PR Specialist collaborates with the key players involved (incl. internal stakeholders, IMC Team, Brand Management Team, Customer & Channel Marketing, Global and Support functions, as well as external agencies) to communicate with consumers using influential third parties, to shape brand perceptions and building awareness and advocacy.

This role crosses over various communication disciplines including but not limited to: influencers, talents and opinion leaders relations, media relations, PR events, partnerships, CSR.

**KEY RESPONSIBILITIES AND ACTIVITIES**

PR STRATEGY DEVELOPMENT
- In collaboration with IMC and Brand Management Teams, develop strategic annual PR plans for each brand which can be amplified in the Italian Market, focusing on a long-term vision that grows brand awareness and relevance and leveraging those marketing programs already developed by Brand Team. ie: partnerships/sponsorships, product news (launches, anniversaries), consumer events etc.
- Contribute to create the overall communications strategies of the brands, supporting both internal and external partners to develop holistic communications initiatives that deliver consistent messaging and value.
- Contribute to create, develop and execute innovate and exciting PR programs, with a deep focus on digital PR and influencers/ambassadors activation, that are capable of generating coverage in support of the digital & marketing campaigns.
- Develop and nurture relationships between hired campaign spokespeople, such as celebrities, and their affiliated management and publicity teams.
- Develop tailored journeys and experiences linked to our brands for influencers and press, including PR trips, onsite media events etc.
- Maintain a deep understanding of the key influences that shape consumer attitudes and behaviors to increase differentiation and relevance for our brands (both with traditional media/influencers and in the digital space, with a strong focus on influencers and digital talents).
- Identify key messages and storytelling angles as well as PR tactics for launches, supporting local marketing initiatives and tailoring messages for each brand.
- Drive the alignment and coordination messaging around our brands in the event of a brand launch, change or crisis, working closely with the corporate communications team.
- Manage the development of talking points, speeches and any other necessary materials for brand ambassadors, Stakeholders and Internal Spokespersons
- Media train internal and external spokespeople, as necessary
- Support and collaborate with the Public Affairs and Sustainability Team, as necessary

EXTERNAL AGENCIES:

- Encourage PR agencies to deliver creative and imaginative activity (strong ownable ideas that clearly differentiate our brands).
- Lead PR agencies in:

- pitching efforts
- concept development
- media assets development
- influencers, talents and media relations
- Key PR metrics & measurement criteria both digital & traditional media
- KPIs, key learnings and reporting

METRICS & BUDGET
- Manage the establish PR marketing budgets that deliver against strategic objectives.
- Knowledge and scouting of new tools for influential marketing

**KEY RELATIONSHIPS**

Internal:

- Integrated Marketing Communication team (Media, Digital, Event)
- Brand Management Team
- Customer & Channel Marketing
- Global Strategic Marketing team
- Group Corporate Communications
- Public Affairs & Sustainability Team
- Quality Team
- Legal Team

External:

- PR Agencies
- Media, Digital and Event Agencies
- Celebrities management and publicity teams
- Media vendors/publishers
- Monitoring Third Part