Head of Sales
4 settimane fa
Who we are
Dreamfarm is a fast-growing startup, founded in 2021 by entrepreneurs with deep roots in the food industry. Born in Parma, Italy, we set out to create the first iconic Italian plant-based cheeses: healthy, delicious, and now being patented.
We believe food should inspire positive change — combining pleasure, sustainability, and real nutrition. In 2023 we launched our products in Europe's top retailers. Now, it's time to scale fast — and we're looking for bold, hands-on people to join us on this journey
Who we are looking for
We are seeking a commercially-driven, entrepreneurial professional to lead Dreamfarm's sales expansion across Europe, both in retail (GDO) and foodservice (Ho.Re.Ca.), while shaping and executing our trade and brand marketing strategy.
This is not a traditional marketing role. We're looking for someone with a strong commercial background — someone who knows how to sell, negotiate with buyers and distributors, develop the right go-to-market strategy per channel, and build brand equity through sales-driven marketing.
You will work directly with the founders and CEO and play a central role in growing Dreamfarm across borders — bridging commercial development and brand positioning in a way that's fully aligned with our mission.
Your mission
- Lead international sales and business development across retail (GDO) and foodservice channels
- Build and expand our distribution network in key European markets, leveraging your network of retail buyers and foodservice distributors/operators
- Define go-to-market strategies for each geography and channel (retail, foodservice, e-commerce)
- Identify, manage, and grow strategic accounts — from first contact to negotiation, launch, and long-term growth
- Lead trade marketing initiatives to boost sell-in and sell-out across priority markets
- Develop sales tools and support for foodservice operators, chefs, and distributors
- Collaborate closely with R&D, operations, and production to ensure commercial viability and speed-to-market
- Spot and activate new opportunities: co-branding, strategic partnerships, culinary collaborations
- Ensure local adaptation and brand consistency across regions and channels
You bring
- 5+ years of experience in sales and/or category management within the food industry — ideally with exposure to both retail (GDO) and foodservice
- Strong network in European retail and/or Ho.Re.Ca. distribution
- Track record of growing distribution and revenue in multiple markets
- Experience with trade marketing, product launch, and account management
- Entrepreneurial spirit: you combine strategy and hands-on execution, and you're not afraid to build from zero
- Strong communication, negotiation, and relationship-building skills
- Passion for plant-based, healthy food and sustainability
- Fluent in English (other European languages are a plus)
Location
- Based in Parma, with flexibility for frequent international travel and hybrid working
Availability
- Full-time
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