Tiktok specialist

6 ore fa

Milano, Italia Coccinelle A tempo pieno

Coccinelle is looking for a Tik Tok Specialist to join our Communication Department. We believe in people, their stories and the unique contribution each one can offer. Joining Coccinelle represents a unique opportunity to convey passion and enthusiasm and leave your mark in a constantly evolving work environment.

Role Overview

The Digital TIK TOK Specialist will be responsible for developing, managing, and optimizing the brand's Tik Tok strategy. This role combines creativity, cultural awareness, and data-driven thinking to drive brand awareness, engagement, and growth, in line with the company's positioning and values.

Key Responsibilities

Develop and execute the brand's Tik Tok content strategy in line with overall digital and social media goals

Create, plan, and publish engaging Tik Tok content (videos, trends, formats, storytelling) with a strong fashion and lifestyle focus

Monitor Tik Tok trends, sounds, creators, and platform updates, translating them into brand-relevant content opportunities

Collaborate with internal teams to ensure consistent messaging and visual identity

Coordinate with influencers, creators, and ambassadors for Tik Tok collaborations and campaigns

Manage the Tik Tok content calendar and ensure timely publishing

Analyze performance metrics (views, engagement, growth, conversion where applicable) and produce regular reports with actionable insights

Support paid Tik Tok campaigns in collaboration with media or performance teams

Ensure brand safety, tone of voice, and visual consistency across all Tik Tok content

Manage social media DM requests from customers and followers

Support the management of the other brand related social media platforms Required Skills & Experience

2–4 years of experience in social media or digital marketing, with a strong focus on Tik Tok

Proven experience managing Tik Tok accounts for fashion, beauty, or lifestyle brands

Strong understanding of Tik Tok culture, trends, algorithms, and best practices

Proven experience managing META, GOOGLE, PINTEREST and multiple social media platforms

Excellent creative and storytelling skills, with an eye for fashion aesthetics

Experience working with creators and influencers

Ability to analyse data and translate insights into content optimization

Familiarity with social media tools and analytics platforms

Strong organizational skills and ability to manage multiple projects simultaneously

Basic video editing skills (Cap Cut, Premiere Pro, Final Cut, or similar)

Experience with Tik Tok Ads Manager Personal qualities

Creative, curious, and trend-driven

Passionate about fashion, digital culture, and social media

Proactive, flexible, and comfortable working in a fast-paced environment

Strong communication and collaboration skills

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