Digital Marketing Data Analyst

2 settimane fa

Padova, Italia UNOX S.p.A. A tempo pieno

In Unox, a market leader in the production of high-end ovens and certified as a Great Place to Work® in Europe for the seventh consecutive year, is seeking for a Digital Marketing Data Analyst to join the Digital Marketing Team. We’re looking for someone with agency experience, who can dive deep into data, with strong skills in performance marketing and multilingual SEO. Your contribution will be crucial in interpreting data, optimizing online visibility, and guiding the team’s strategic decisions.

Key Responsibilities:

- Analyze the performance of Google Ads campaigns and other paid channels, focusing on KPIs such as CPA, ROAS, and conversion rates.
- Design advanced dashboards in GA4, Looker Studio, and Search Console, making data easy to interpret and actionable for the marketing team.
- Manage the setup and configuration of events and conversions through Google Tag Manager, ensuring every digital action is properly tracked.
- Conduct multilingual SEO analysis using tools like Ubersuggest, identifying growth opportunities across different markets and proposing targeted actions to boost organic traffic.
- Collaborate with the web team to test new solutions (A/B testing) and implement data-driven on-page SEO optimizations.
- Contribute to the development of digital strategies in various markets, based on comparative analysis of local data and search behavior.

Requirements:

- You have at least 2 years of experience in a digital or data-focused agency, with a strong analytical mindset.
- You’re able to interpret complex data and turn it into scalable, actionable strategies.
- You’re proficient in tools like GA4, Looker Studio, Google Tag Manager, Search Console, and Ubersuggest.
- You have experience with international/multilingual SEO projects and understand the dynamics of organic positioning.
- You’re familiar with Google Ads campaign structure and key performance KPIs.
- You speak and write English fluently (minimum B2 level).
- (Bonus): Experience with advanced tools such as SEMrush, Ahrefs, or Screaming Frog.

Why Unox?

Continuous Innovation: Unox is at the forefront of technology and innovation, offering its employees the opportunity to work on pioneering and challenging projects.

Work Environment: We have been certified by the Great Place To Work Institute as one of the top 100 companies in Europe. Our young and positive work environment fosters collaboration and values the ideas of all our employees. We regularly organize company events for networking and team building with colleagues.

Professional Growth: Unox invests in the development of its employees through continuous training programs, individual coaching, and career opportunities, ensuring constant personal and professional growth.

Work-Life Balance: We offer a Wellbeing program rich in benefits and flexible policies that promote work-life balance and the well-being of our employees.

The job position is open to candidates of all genders and gender identities, in compliance with current equal opportunity regulations.

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