Marketing and Communication Specialist Job

Mission Details The Marketing and Communication Specialist position reports to the Business Manager Italy C and C. Based in Italy, within the Construction and Consumer (C and C) division, and working closely with the local Sales and Business Development team and cross:functional teams across Europe, the Marketing and Communication Specialist will contribute to business growth by developing and executing effective and high:impact marketing and communication initiatives. This is a hands:on role for a proactive and creative marketer who understands market dynamics and enjoys turning ideas into action. Responsibilities include managing digital and social media channels, coordinating trade marketing and in:store/out:of:store activities, supporting product launches, organizing PR initiatives and events, creating engaging content, and identifying opportunities to increase brand visibility and drive commercial performance.

We offer
EUR45,000:EUR50,000 gross annual salary together with an amazing experience in Arkema Required Profile Brand and Communication Strategy Implementation
- Implement the brand positioning, tone of voice and communication strategy across all relevant touchpoints.
- Contribute to the local marketing and communication initiatives, bringing market insights, ideas and proactive recommendations.
- Work closely with the Global Marketing team to coordinate the development, adaptation, production and distribution of: Marketing materials, Merchandising and POS materials, Catalogues and brochures, Website and digital content, Other brand communication assets PR and Media Management
- Support and coordinate PR activities in collaboration with the Global Brand Management, the Sales team and external PR agencies.
- Support the implementation of the editorial plan and content calendar.
- Contribute to media relations, press activities and relevant brand visibility initiatives. Digital Presence and Social Media Management
- Manage the brands social media presence across Instagram, YouTube and LinkedIn, ensuring consistency with the overall communication strategy.
- Coordinate content planning, production, publishing and community management, while supporting influencer collaborations and performance improvement initiatives.
- Manage and regularly update the brands websites, ensuring content accuracy, consistency and alignment with the brand strategy.
- Identify opportunities to improve digital engagement, reach and brand awareness. Campaign Management
- Coordinate and monitor integrated marketing campaigns in close collaboration with the Sales team and relevant external partners.
- Support campaigns from concept development through execution, monitoring and post:campaign analysis. Product Launches and Events
- Coordinate the planning and execution of product launches, marketing events, trade events and sales events in collaboration with agencies, distributors and the Sales team.
- Manage timelines, materials, suppliers and key stakeholders to ensure successful execution. In:Store and Out:of:Store Marketing
- Coordinate in:store and out:of:store marketing activities together with distributors and the Sales team.
- Support the implementation of Visual Merchandising guidelines and local retail activations. Growth and Performance Marketing
- Monitor marketing performance and identify opportunities to increase brand awareness, engagement and lead generation.
- Analyze customer and market insights to propose new initiatives and improvements.
- Contribute to lead generation and customer engagement initiatives across digital and offline channels.
- Support the measurement of marketing effectiveness and ROI through regular reporting and performance analysis. Requirements
- 3:5 years of experience in Marketing, Communication, Digital Marketing, or Trade Marketing role, preferably within the Construction, Building Materials, Industrial, or Distribution sectors.
- Bachelors or Masters degree in Marketing, Busine