Performance Marketing Specialist

Digital Performance Marketing Specialist If you’ve worn a pair of glasses, we’ve already met. We are a global leader in the design, manufacture, and distribution of ophthalmic lenses, frames, and sunglasses.

We offer
our industry stakeholders in over 150 countries access to a global platform of high-quality vision care products (such as the Essilor brand, with Varilux, Crizal, Eyezen, Stellest and Transitions), iconic brands that consumers love (such as Ray-Ban, Oakley, Persol, Oliver Peoples, Vogue Eyewear and Costa), as well as a network that offers consumers high-quality vision care and best-in-class shopping experiences (such as Sunglass Hut, LensCrafters, Salmoiraghi & Viganò and the GrandVision network), and leading e-commerce platforms. Join our global community of over 190,000 dedicated employees around the world in driving the transformation of the eyewear and eyecare industry. Your #FutureInSight with EssilorLuxottica Are you willing to pioneer new frontiers, foster inclusivity and collaboration, embrace agility, ignite passion, and make a positive impact on the world? Join us in redefining the boundaries of what’s possible. Your role Join the Performance Marketing team that drives e-commerce growth for some of the world’s most iconic eyewear brands – Ray-Ban, Oakley, Persol, Oliver Peoples and more. We are looking for a DigitalPerformance Marketing Specialist who combines strong campaign management expertise with hands‑on experience in AI and automation. You will manage and optimise campaigns across Paid Search, Shopping, Paid Social and Display, driving measurable e-commerce growth through data‑driven investment decisions. Beyond campaign management, you will use data, Google Cloud and AI to transform day‑to‑day performance marketing operations, building automated workflows and AI agents that improve efficiency, scalability and decision‑making. Main

responsibilities:
- Performance Marketing Strategy: Support the definition and development of the performance marketing strategy, in line with the e‑commerce business strategy and brand plans.
- Multi‑Channel Campaign Management: Manage and optimise campaigns across Google Ads, Search Ads 360, Meta Ads, TikTok Ads, Microsoft Advertising, Criteo and other digital advertising platforms. Identify opportunities to maximise results through continuous experimentation.
- Product Feed Optimization: Manage and optimise product feeds in Google Merchant Center and Meta catalogues, using a feed management platform (Highstreet.io) improving product data quality, feed rules and custom labels.
- Budget Management & Optimization: Monitor investment pacing, manage budget allocation across channels and contribute to forecasting and scenario planning.
- Performance Analysis & Reporting: Analyze complex datasets to identify performance drivers and growth opportunities, translating them into actionable business recommendations. Develop and automate performance reporting using advanced Excel and Looker. Build executive‑ready presentations in PPT.
- Advanced Measurement: Support incrementality testing, Marketing Mix Modelling and attribution analysis to guide investment decisions.
- AI Agent Development & Automation: Design and build AI agents and LLM‑powered workflows that automate performance marketing operations, leveraging Google Cloud technologies such as BigQuery, Gemini Enterprise Agent Platform and Agent Development Kit (ADK).
- Cross‑functional Collaboration: Work closely with E‑commerce, CRM, Analytics, Brand, Creative and IT teams to deliver business targets, while collaborating with technology partners (Google, Meta, TikTok) to explore new capabilities. Main

requirements:
- 3+ years of hands‑on experience managing and optimizing digital advertising campaigns across Google Ads, Search Ads 360, Meta Ads and other performance platforms (TikTok ads, Microsoft Advertising, Criteo, etc.).
- Hands‑on experience with Google Merchant Center and product feed optimization.
- Advanced proficiency in Excel (Incl. Macros, Power Query, Solver, etc) and experience with Google Looker (incl. LookLM) or Power BI in building automated reporting processes.
- Strong analytics skills, hands‑on experience with Adobe Analytics and familiarity working with MMM, incremental analytics models and multiple attribution models.
- Proven experience building at least one AI agent or LLM‑based automation, using AI‑assisted development tools (e.g. Google Antigravity, Microsoft Copilot, Claude Code) or agent‑building platforms, personal examples count.
- A proactive, problem‑solving mindset and excellent communication skills, with the ability to work with both technical and non‑technical stakeholders.
- Fluent Italian and English. Nice to Have:
- Working knowledge of SQL and Google BigQuery or Google Cloud.
- Scripting experience (Python, R, Google Ads Scripts, or Apps Script) to support analysis and automation.
- Familiarity with advertising platform APIs (e.g., Google Ads, Meta, Me