Senior Retail Training Manager

About the Role
the role sits within the Sales team and shapes store team capability, drives commercial learning priorities and directly influences retail performance across owned and franchise stores in Italy and South East Europe. It leads the retail learning strategy for the region, aligned to business priorities and store performance goals. The role builds partnerships with senior retail leaders, HR, franchise teams, and district and store leaders to ensure learning solutions are locally relevant and commercially impactful. It also leads and develops a team of Retail Training Managers across the region.

Key Responsibilities
- Shape and deliver the retail learning strategy for Italy and South East Europe, aligned to business priorities and store performance goals.
- Identify capability gaps across store teams and design practical, engaging learning solutions with business partners and subject matter experts.
- Lead the delivery of learning programs using a blend of trainer-led, digital, virtual and hands-on methods across owned and franchise partner stores.
- Coach and develop retail learning professionals, in-store trainers and franchise partner trainers to strengthen facilitation quality and consistent brand execution.
- Build strong partnerships with senior retail leaders, HR, franchise teams, and district and store leaders to ensure learning solutions are locally relevant and commercially impactful.
- Measure the impact of learning through performance data, feedback and observation, using insights to continuously improve programs and report on progress.
- Manage the learning budget, vendors and external partners to deliver high-quality, cost-effective learning solutions.
- Support new hire onboarding and ongoing engagement, ensuring store teams have the tools and support they need to succeed.
- Lead and develop a team of Retail Training Managers across the region, providing mentoring and guidance.
- Stay close to stores, gathering first-hand feedback to inform learning priorities and recognise strong execution. Required Experience & Qualifications
- Minimum 5 years’ experience in retail, with a track record of developing others or working in a training environment.
- Strong understanding of retail operations, sales and customer service, combined with experience designing and delivering learning programs.
- Experience coaching, mentoring or developing trainers, facilitators or learning champions in retail or franchise-operated environments.
- Confidence using adult learning principles and modern learning technologies to create scalable, engaging learning solutions.
- Strong leadership, communication and stakeholder management skills, with the ability to influence across functions and manage multiple priorities.
- Bachelor’s degree in Human Resources, Training and Development, Business Administration or a related field, or equivalent practical experience.
- Fluency in English. Preferred Skills
- Experience in apparel, fashion, footwear or FMCG.
- A coaching or facilitation qualification (such as ICF or CIPD), or progress towards one.
- Italian and/or additional South East European languages. Workplace
- Hybrid working model Salary
- Competitive base salary with the final offer to be determined based on relevant experience, skills, and internal equity.
- Annual bonus Benefits & Perks
- Private Life & Health insurance
- Monthly meal allowance
- Employee discount on adidas products
- Premium gym membership discount
- Company laptop & mobile phone
- Free access to learning platform
- Private pension plan
- Employee Assistance Program (personal counseling on a variety of topics)

About the Company
The company believes that embedding diversity, equity and inclusion into its culture and talent processes gives employees a sense of belonging and the brand a competitive advantage. Through sport, adidas believes it has the power to change lives.