Stagista divisione marketing

1 giorno fa

Milan, Italia Lagostina S.p.A A tempo pieno

MAIN PURPOSES OF THE JOB:

Brand repositioning:

Support the Marketing Team in the brand repositioning project already initiated (mainly artwork and content updates to the new brand identity)

Product offer development:

- Conduct a benchmark of competitors and analyze the cookware market to help the team to identify the future product developments needed.
- Prepare & participate in marketing studies (qualitative & quantitative)
- Support product offer development, in collaboration with R&D, design, quality and supply teams, according to the strategy defined by managers.

Content & Communication:

- Produce the launch package associated with the product offer, from packaging up to digital content. Brief agencies, participate in shootings, follow up on asset creation.
- Identify market needs and produce ad-hoc content required by the markets for specific campaigns or “recovery & improved content” projects.

Performance management:

- Support the marketing team with internal analysis (sell-in), using internal reporting tools (GPS, Qlikview…)
- Analyze range performance (sales, margin, volumes) and produce recommendations to improve portfolio performances.
- Provide ad-hoc analysis or elements necessary for the marketing team to build the strategy.

MAIN SKILLS REQUIRED :

- University degree (Past experience within the company on Marketing position will be a plus);
- Fluent English;
- Strong analytical, organizational and time management skills;
- Proactive attitude and ability to work in a team.

WHY YOU SHOULD JOIN :

- Gain valuable experience in Marketing, helping you develop both soft and technical skills to enhance your career within the Marketing field.
- Work on a brand with very high awareness that is also being restored and refreshed to make it more appealing to younger generations.
- Represent high-quality products, many of which are produced in Italy, in Omegna (Piedmont).
- Join an international group potentially offering numerous future growth opportunities.
- Office presence is split between Milan (main office) and Omegna (where our production plant is located, usually 1 day per week. Transportation to Omegna is organized with the team.
- Smart working possibilities: 2 days per week (to be agreed with the tutor after an initial training period).

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