Beauty Digital PR
8 ore fa
Attila&Co.
Founded in 1980, Attila&Co. is the first Italian agency to integrate strategic marketing, creativity and public relations into holistic brand-building solutions. Over the years, the Agency has expanded its services across digital media, developing award-winning expertise in Digital PR, Influencer Marketing and Social Media Management.
Specialized in communication for prestige consumer markets, Attila&Co. has a strong and consolidated know-how in beauty, fashion, lifestyle, sports, design, automotive, hospitality, and food & beverage, operating across Europe and Asia from its Milan and Shanghai offices.
The Role
Attila&Co. is looking for a Beauty Digital PR & Influencer Marketing Specialist to join its Beauty team.
The ideal candidate is passionate about the beauty industry, highly knowledgeable about skincare, make-up, haircare and fragrances, and motivated to work in a fast-paced agency environment dedicated to premium beauty brands.
Key Responsibilities
The Beauty Digital PR & Influencer Marketing Specialist will be responsible for the strategic and operational management of Digital PR and Influencer Marketing activities for assigned beauty clients, including:
- Development and execution of Digital PR strategies specifically tailored to beauty brands
- Management of Influencer Marketing campaigns within the beauty sector, from scouting to activation and reporting
- Identification, selection and relationship management of beauty influencers, creators and digital opinion leaders (macro, micro and nano)
- Coordination of product seeding, gifting and beauty-focused events (online and offline)
- Daily relationships with beauty influencers and talents
- Monitoring of online coverage, performance analysis and campaign reporting
- Close collaboration with internal teams (Social Media and Creative) to ensure integrated beauty communication projects
- Support in client presentations and strategic proposals for beauty brands
Requirements
- 2–3 years of experience in Digital PR and Influencer Marketing within the beauty industry
- Previous experience in a communication agency or beauty brand is highly preferred
- Strong understanding of the beauty market, trends, products and consumer behaviors
- Fluent English (written and spoken) is required
- Proven experience managing influencer campaigns for skincare, make-up, haircare or fragrance brands
- Excellent organizational skills and ability to prioritize and multi-task
- Proactive attitude, team spirit and strong interpersonal skills
Plus
- Experience already gained in beauty agencies or beauty brands will be considered a strong advantage
- Existing network of beauty influencers and digital media contacts
- Passion for innovation and digital-first beauty communication
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