Senior Strategic Planner Freelance
1 settimana fa
Per agenzia di comunicazione integrata, cerchiamo un SENIOR STRATEGI PLANNER FREELANCE.
Sede: Milano
STRATEGIC PLANNER - FREELANCE
The person who will take the role as Strategic Planner will be in charge of supporting
clients in their marketing and communication activities.
Will be responsible for Strategic Planning, collaborating directly with the account director, the
creative director and the other strategic planner of the agency.
Will have report to the Senior Management.
The person who will take this role will also have to liase with client's Marketing Director and
Marketing team, and coordinate his/her work with rest of the Innocean Team (Media, Account,
creative) and with the external suppliers of Innocean (Event agencies, Digital suppliers etc).
Overall responsibilities include:
· To draw brand and product communication strategies, including new product
launches as well as the adaptation of international strategies to the Italian market to
support business objectives, build brand equity and reach marketing KPIs.
· To draw strategic briefings to the creative team as well as to the
external vendors, if needed.
· To ensure the alignment of all communication assets with brand/product positioning
and target.
· To Run regular competitors' analysis, market analysis, consumer analysis and to
provide relevant insights and suggestions for clients.
· To support clients' decision making process through Marketing Intelligence Tools
(Consumer Research, Trackings, Competitive Analysis and Trend Monitoring). Run ad
hoc researches, when required, by identifying the most suitable research partner in
agreement with client.
· To run regular analysis about campaign effectiveness and provide suggestions for
improvement.
· To collaborate with other network's offices worldwide on strategy-related
matters. Support Regional Headquarters on strategy related needs.
· To support the Senior Management on new business development through market
or category analysis, preparation of strategic presentations and briefs for New business
pitches.
· To have a very proactive attitude towards ideas generation on any channel (working
on proposals which are not necessarily briefed by client).
· To have an in depth understanding of the consumers' dynamics on digital channels
as well as off line channels.
· To have experience in the automotive business.
· Fluency in English is mandatory.
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