Marketing Manager

About the Role
The role is responsible for planning and executing marketing activity across DAZN-owned platforms, paid media and sports club partnerships. It works closely with the Marketing Director and wider DAZN teams to develop campaigns that strengthen brand awareness, increase consideration and drive customer acquisition and retention. The position involves developing creative concepts, briefing designers, managing campaign delivery and analysing performance to ensure marketing activity delivers measurable results. The role also helps shape how DAZN Bet appears across TV, digital, social, CRM and editorial channels, ensuring a consistent brand experience while meeting advertising and regulatory requirements.

Key Responsibilities
- Plan and execute integrated marketing campaigns across DAZN-owned channels, paid media and sports club partnerships, driving brand awareness, consideration and customer acquisition.
- Develop campaign concepts, messaging and creative briefs for marketing assets across TV, digital, display, CRM, social media and editorial formats.
- Manage weekly marketing activity and promotional schedules across DAZN platforms, working closely with internal teams to maximise visibility and campaign impact.
- Partner with the Marketing Director to define the paid media strategy and channel mix, ensuring budgets are allocated effectively against brand and acquisition objectives.
- Work with Creative, Product, CRM and Digital teams to develop seamless customer journeys that improve campaign engagement, conversion and retention.
- Create engaging marketing formats and content opportunities, leveraging sports clubs, creators, talent and major sporting moments to strengthen brand recognition.
- Monitor campaign performance against key KPIs, analysing results and providing clear insights, reports and recommendations to senior stakeholders.
- Identify opportunities to improve marketing effectiveness through customer insights, competitor analysis, industry trends and ongoing campaign optimisation.
- Ensure all marketing campaigns, promotional assets and communications align with DAZN Bet brand guidelines, gambling advertising regulations and Responsible Gambling requirements. Required Experience & Qualifications
- 8+ years' experience in marketing, with exposure to the sports, betting, gaming or entertainment industries.
- Proven experience planning and delivering integrated marketing campaigns across TV, digital, paid media, CRM and social channels.
- Strong experience managing marketing budgets, media planning and buying, with the ability to balance brand-building activity and performance-driven acquisition.
- A creative mindset with experience developing campaign concepts, writing compelling marketing copy and briefing internal designers or external agencies.
- Experience working with sports partnerships, clubs, creators, influencers or talent to develop engaging marketing content and campaigns.
- Strong analytical skills, with experience tracking marketing KPIs, measuring campaign effectiveness and using data to improve performance.
- Good understanding of digital customer journeys, acquisition funnels and conversion optimisation.
- Excellent communication, presentation and stakeholder-management skills, with the ability to work effectively across Marketing, Creative, Product, CRM and Commercial teams.
- A proactive, commercially minded approach, with strong organisational skills and an understanding of the regulatory considerations involved in marketing betting or other regulated products. Preferred Skills
- Experience in a digital-first business. Salary
- Employee assigned to level I under the NCBA of the Trading Sector.
- Variable bonus, subject to company and/or individual targets, may be paid in accordance with DAZN's incentive plans. Benefits & Perks
- Access to DAZN
- Lunch vouchers
- Free coffee and snacks
- Family friendly community
- Learning and development resources
- Opportunity for flexible working
- Access to internal speaker series and events The Application Process Parts of the recruitment process will be conducted in English because the Talent Acquisition team and some hiring teams are based in the UK.