SALES MANAGER Fashion

SALES MANAGER ADULT

Location:
Milan, Italy + regular presence at FALC HQ, Civitanova Marche Industry: Fashion / Footwear Reporting to: Head of Sales & Marketing Travel: Frequent international travel ROLE OVERVIEW FALC is looking for a Sales Manager Adult to take commercial responsibility for one of the Group’s brands and drive its development across international markets. The Sales Manager will act as the commercial reference point for the brand, combining business development, market management and commercial performance with a deep understanding of customers, distribution and product. The role requires a strong presence in the market and the ability to translate the brand’s positioning and business potential into clear commercial priorities, distribution choices and measurable results. The position will be based in Milan, with regular presence at FALC’s HQ in Civitanova Marche and frequent travel across international markets.

KEY RESPONSIBILITIES
1. Brand Sales Strategy Contribute to defining the commercial strategy for the brand and translate it into clear priorities and sales plans by market, channel and customer. 2. Business Development Drive revenue growth by developing existing markets and identifying new customers, territories and distribution opportunities aligned with the brand positioning. 3. Sales Performance Management Manage sales targets, budget, forecast, pipeline and key commercial KPIs. Regularly analyse performance by market, customer and product and define actions to improve business results and commercial effectiveness. 4. Market & Distribution Development Develop a deep understanding of each market and evaluate its potential, distribution structure, competitive environment and development opportunities. Ensure that distribution development remains consistent with the positioning and long-term value of the brand. 5. Key Accounts & Strategic Customers Develop strong relationships with key accounts and strategic customers, directly managing the most relevant commercial opportunities and negotiations. 6. Agents & Distributors Manage and develop relationships with agents and distributors, setting clear objectives, monitoring performance and ensuring consistent execution of the commercial strategy. 7. Market Intelligence Maintain direct and continuous knowledge of markets, customers and competitors. Bring structured insight into the organization regarding product performance, pricing, customer needs, competitive activity and emerging business opportunities. 8. Cross-functional Collaboration Work closely with Merchandising, Product and Marketing, bringing the commercial perspective into the development of collections, go-to-market priorities and brand initiatives. 9. Commercial Governance Ensure a structured approach to commercial management through reliable forecasting, business reviews, clear priorities, performance monitoring and strong execution. WORKING MODEL The role will be based in Milan, with direct proximity to the market, customers and the fashion business ecosystem. A regular and systematic presence at the Civitanova Marche HQ is required to ensure continuous alignment with Ownership/Management and close collaboration with Merchandising, Product, Marketing and the other functions supporting the brand. Frequent international travel is an essential component of the role. The Sales Manager is expected to develop first-hand knowledge of customers, distribution, competitors and market dynamics. PROFILE We are looking for an experienced commercial professional coming preferably from Fashion, Premium/Luxury or Footwear, with a strong track record in international brand development. The ideal candidate has:
- approximately 7–10 years of relevant commercial experience, with progressive responsibility;
- strong international sales and business-development experience;
- proven ability to develop markets and distribution for a fashion or consumer brand;
- solid experience managing key accounts, agents and distributors;
- experience with budget, forecasting, pipeline and commercial performance management;
- strong understanding of wholesale and international distribution;
- ability to combine commercial data with market and product insight;
- excellent negotiation and relationship-management capabilities;
- strong business orientation combined with product and brand sensitivity;
- fluent Italian and English; additional languages are a plus;
- willingness to travel frequently and to be regularly present at the Civitanova Marche HQ. WHAT WE ARE LOOKING FOR A Sales Manager capable of taking real commercial ownership of a brand. A manager who is close to customers and markets, but at the same time works with discipline and structure: understands where the business can grow, sets priorities, develops distribution and key relationships, reads performance and turns market knowledge into action.
- Brand development
· Market knowledge
· Commercial acumen
· Dis