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Business Intelligence Analyst

1 mese fa


Napoli, Campania, Italia MSC CRUISES A tempo pieno

Job Summary

The CRM Analyst plays a crucial role in enhancing customer engagement and satisfaction by analyzing customer data, generating reports, and supporting CRM strategies.

Key Responsibilities

Analyze customer data to identify trends, patterns, and insights;
Present data-driven insights to stakeholders, translating complex information into actionable recommendations;
Generate reports and dashboards, communicating key metrics and findings;
Develop and maintain KPIs related to customer engagement and satisfaction;
Collaborate with cross-functional teams for valuable insights from CRM data;
Refine reporting processes for increased efficiency;
Contribute to the design and execution of targeted marketing campaigns;
Assist in customer database segmentation for personalized communication;
Provide training to CRM users on system functionalities;
Document CRM processes and procedures for reference and training.

Requirements

1 or 2 years of proven experience in managing CRM activities in medium to large size projects;
Fluent English. Any additional language is an advantage;
Excel advanced user;
Bachelor's degree in Marketing, Statistics, or a related field;
Basic understanding of marketing principles and customer lifecycle;
Familiarity with SQL, Python, R or similar is an advantage;
Knowledge of Power Bi, Qsense or similar are an advantage;
Detail-oriented and able to manage multiple tasks concurrently;
Strong analytical skills with the ability to interpret and translate data into actionable insights.

VISA Requirements

Right to work in Italy.