Salesforce Marketing Automation Specialist

2 settimane fa


Italia Publicis Sapient A tempo pieno
Job Responsibilities

At Publicis Sapient, we strive for excellence in CRM system management and maintenance. Our ideal candidate will assist in ensuring data accuracy and completeness, leveraging their expertise to drive business growth.

Email Marketing and Push Notifications

  • Support the creation and execution of email marketing campaigns, utilizing marketing automation tools to enhance customer engagement.
  • Collaborate with the CRM team to segment and target audiences effectively, driving conversions and revenue.

Customer Journey Optimization

  • Assist in the development and optimization of customer journeys and automated workflows, ensuring seamless customer experiences.
  • Provide support in analyzing customer data to identify trends and opportunities, informing strategic business decisions.

Key Performance Metrics

  • Monitor and report on key performance metrics related to CRM, email marketing, and push notification efforts, ensuring data-driven decision making.


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