Senior Brand Manager Baci Perugina Valentine's Day and Christmas Campaign

1 settimana fa


Bardi, Emilia-Romagna, Italia Nestlé Sa A tempo pieno
Senior Brand Manager Baci Perugina Valentine's Day and Christmas Campaign

Job Summary:

We are seeking a highly skilled Senior Brand Manager to lead the development and execution of the Valentine's Day and Christmas campaigns for Baci Perugina. The successful candidate will be responsible for creating and implementing a comprehensive marketing strategy that drives business growth and achieves sales targets.

Key Responsibilities:
  • Develop and execute a cross-channel marketing strategy for Valentine's Day and Christmas campaigns, focusing on retail and OOH channels.
  • Work closely with the Creative Agency and Media Agency to create a successful communication media plan.
  • Build a strong activation concept that resonates with the target audience and generates earned media.
  • Lead the strategy for Christmas and Valentine's Day campaign offers in retail channels and OOH.
  • Manage and be responsible for the Christmas and Valentine's Day campaigns PL.
Requirements:
  • Demonstrated high-level project management skills.
  • Ability to successfully lead and develop people.
  • Strong mental agility and curiosity.
  • Resilience and flexibility.
  • Proficiency in English and Italian.

About Nestlé Sa:

Nestlé Sa is a leading global food and beverage company committed to enhancing quality of life and contributing to a healthier future. We are proud to offer a dynamic and inclusive work environment that fosters innovation, creativity, and growth.



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