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Marketing Manager

1 mese fa

Milano, Lombardia, Italia Marriott International A tempo pieno
Job Summary

As Assistant Marketing Manager at Marriott International, you will be responsible for executing property-level communications and promoting on-brand messaging to customers through traditional, digital, and social media channels. Your primary goal will be to enhance the image of the hotel and drive revenues across all market segments.

Key Responsibilities
  • Execute annual marketing plan with the Director of Marketing
  • Partners with Operations, Food & Beverage and Sales teams to execute promotions and campaigns to target in-house guests with promotions that drive incremental revenue to the hotel.
  • Acts as the liaison between the marketing department and advertising agency on the tactical advertising campaigns' creative and media plans, particularly for food and beverage promotions.
  • Manages F&B media schedules and verifies prompt settlement of accounts.
  • Coordinates the implementation of all brand packages and practices including special events and promotional opportunities at property level in collaboration with Revenue Management.
  • Acts as marketing channel for information regarding the property's specific need periods and coordinates information regarding the property's seasonality and opportunities.
  • Develops and executes email marketing.
  • Maintains frequent, active engagement with Digital Field Marketing team to verify alignment, pull-through, and 2-way communication about the status, performance evaluation, opportunities, and issues related to online programs and initiatives.
  • Verifies all advertising for the hotel in digital and social media channels is in alignment with brand voice.
  • Acts as ahead of the pack in social media activity, initiatives and exposure.
  • Facilitates social media engagement and updating content in local digital channels.
  • Develops and executes promotions campaign in F&B, rooms and meetings through relevant digital and social media channels.
  • Engages in proactive online reputation management by surfacing relevant guest comments (positive or negative) in social media channels and responds accordingly.
  • Develops the social media strategy aligned with the marketing calendar, also taking into considerations social-only opportunities and local market activities.
  • Manages the day-to-day handling of all social media channels, ensuring to communicate the right message, in line with the strategy, and adapting content to suit different channels.
  • Forms key relationships with influencers across the social media platforms.
  • Continuously look out for PR activities and PR opportunities to gain significant exposure, forging local partnerships and review opportunities for local level promotions and sponsorships to gain recognition and beneficial status within the community.
  • Develops a comprehensive PR and Digital PR plan per quarter along with agency and executes post sign-off from GM.
  • Maintains a comprehensive list of local media contracts, with particular emphasis on food critics and bloggers.
  • Manages the execution of hotel sponsored events, community/government relations activities, and press promotional activities.
  • Supports pull through impactful PR strategy & activities to drive quality press coverage through media engagement, in alignment with communications objectives.
  • Verifies the news clippings and other online, print, and social media mention report is completed on a monthly basis for property distribution.
  • Surfaces and vets PR leads from the continent PR Leader regarding which are the best media to promote the hotel.
  • Supports the co-ordination of photography for F&B advertising, collateral and public relations purposes between the hotel, advertising agency and the regional field marketing teams.
  • Manages photo shoots, broadcasts, celebrity interviews and other specific events that require personal attention.
  • Acts as central point of contact for regionally approved local photographers for food, amenity, and property imagery; coordinates with area or cluster marketing to verify all photography adheres to brand voice.
  • Coordinates and executes Hotel and F&B printed materials.
  • Controls quantity and inventory of all Hotel marketing collateral and verifies copies are filed in a comprehensive manner.
  • Assists in the production of all property, F&B display, and temporary signage in hotel public areas.
  • Promotes collection of competitors collateral and publicity on a monthly basis.
  • Manages the execution of F&B direct marketing activities.
  • Verifies all collateral is as per brand standard guidelines and in compliance with Brand Standard Audit (BSA).
  • Assists and manages the development, co-ordination and execution of all communications activities with a strong emphasis on property F&B promotions and campaigns.
  • Supports communications duties and functions as deemed necessary.
  • Assists in the liaison and execution of joint F&B promotions.
  • Works with Field Marketing to verify the Hotel's website and related websites are updated on a regular basis.
  • Partners with Director of Marketing to create marketing plan aligned to hotel sales and revenue strategy.
  • Provides training and marketing leadership and act as a marketing subject matter expert for GMs, Sales Leaders and Managers, and Revenue leaders.
  • Coordinates with property and above property Field Marketing and Revenue Management teams to report success of property marketing and eCommerce performance.
  • Keeps abreast of competition and its collateral, advertising, and marketing efforts and constantly evolving digital and marketing trends.