Strategic Trade Marketing Manager

1 settimana fa

Milano, Lombardia, Italia Luxottica A tempo pieno

Key Responsibilities:


The Trade Marketing Budget allocation and monitoring for the Americas and APAC markets, for frames and lenses brands, is a critical responsibility of this role. Additionally, planning and executing main global and regional Trade Marketing projects, in respect of the Trade Marketing investment guidelines, ROI and cost efficiencies, are key activities of the role.


This entails an excellent knowledge of the distribution channel logics in the Regions in scope (e.g. optical, sport, AFA, distributors, audiological, consumer electronic goods) and a setting of the project profitability approach based on sell-out and sell-in data analysis.


A cross-regions task of this role is to innovate, develop, promote, and monitor a store digitalization within the Professional Solutions Channel.


Key Areas of Responsibilities:


To develop and apply an analytical and data driven approach to the EL business with the purpose to provide strategic guidelines for the main Trade Marketing projects and budget allocation to maximize Trade Marketing Investments.


To define and manage a yearly Capex Budget for America and APAC markets.


To manage quarterly Trade Marketing Reviews and Trade Marketing Expenses approvals with the CEO.


To lead the Digital Windows project for the Professional Solutions Channel.


To lead a new way of working based on Lenses Brands integration within the global Trade Marketing perimeter.


To be the main point of contact for the new Essilor Luxottica integrated projects for North America, supporting local commercial teams with trade marketing activities development, patient journey set up and digital integration (Smart shopper implementation, Digital Windows...) To support markets in new product and category launches in store, like RB Super Nova, Nuance Audio, new license such Brunello Cucinelli, Swarovski, Ferrari, Jimmy Choo and so on, ensuring on time execution and in line with the Trade Marketing Strategy.


To monitor project progress against deliverables/milestones, issue status reports, and escalate breakdowns and issues as necessary.


To understand deeply markets, different channel of trade to bring their needs to the In Store Experience Team with the aim to ensure suitable execution in line with markets peculiarity and corporate guidelines.


To lead internal and markets Team, supporting professional and personal growth and Team integration.


To provide a vision to the Team and lead by example.

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