Associate Marketing Manager, Running

4 settimane fa

Bolzano, Trentino-Alto Adige, Italia New Balance A tempo pieno

About the Role:

New Balance is seeking a passionate and dedicated Associate Marketing Manager to drive our running program forward in the Italian region. As a key member of our marketing team, you will be responsible for developing and executing our running strategy, building relationships with key trade partners and run clubs, and ensuring the brand meets its commercial objectives.

Key Responsibilities:

  • Lead the implementation and activation of our global/regional running marketing strategy in Italy.
  • Develop and execute running toolkits to enable trade, events, and community to execute to the highest standards.
  • Build and develop our run club portfolio through engaging and maintaining run club relationships.
  • Support the planning and lead delivery of marketing activations in-line with key cultural moments/strategically important events.
  • Support the running wholesale Trade Marketing and Tech Rep team to deliver concepts that engage with run specialty retailers & key accounts.

Requirements for Success:

  • 3-5 years of practical marketing experience, leading local marketing, or trade marketing strategy and/or execution.
  • Passion and interest in running, with a deep understanding of the running market and running consumer in Italy.
  • Experience of agency management and content-led-channels across social, PR, influencer and creative.
  • Knowledge of the Italian Wholesale Landscape in running footwear.
  • Marketing and/or Trade Marketing activations experience.
  • Experience in project management including budget-management and reporting, with a solid knowledge of excel and powerpoint.
  • Great communication skills and working knowledge of English.
  • Ability to work with multiple stakeholders within the Italy team and EMEA team.
  • Proactive, enthusiastic approach and ability to multitask.
  • Willingness to travel for work and to work weekends/evenings if needed.

New Balance offers a dynamic and international environment. Our passion for sport and the brand is always at the forefront. Of course, you will receive an employee discount on our products. You can expect a modern workplace and a varied job in a motivated and sports-enthusiastic team.

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