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Marketing Professional

2 mesi fa


Milano, Lombardia, Italia abrdn A tempo pieno
About the Role

We are seeking a highly motivated and experienced Marketing Executive to join our Investment Vector Marketing EMEA Team in Milan. This is a 12-month fixed-term contract, covering a parental leave.

The successful candidate will have a strong background in marketing, with experience in delivering multi-channel marketing campaigns and working alongside distribution teams. They will be responsible for developing and implementing marketing strategies to support the delivery of commercial and brand outcomes for abrdn.

The role will involve working closely with Content & Capability Marketing colleagues to create new literature and videos, as well as collaborating with Digital Marketing & Analytics colleagues to develop digital marketing campaigns. The Marketing Executive will also work with the Italian Distribution team to develop effective marketing strategies.

Key Responsibilities

  • Develop and implement marketing strategies to support the delivery of commercial and brand outcomes
  • Work closely with Content & Capability Marketing colleagues to create new literature and videos
  • Collaborate with Digital Marketing & Analytics colleagues to develop digital marketing campaigns
  • Work with the Italian Distribution team to develop effective marketing strategies
  • Manage the on-going relationship with the Head of Distribution and the Distribution team members
  • Support the development of the annual marketing plan and activity aligned to the wider EMEA and Global plans and objectives

About the Department

The Investments Vector provides a broad range of investment products and solutions to suit clients' needs, now and in the future. We market our investment products through two core client channels:

  • Wholesale: Financial Advisers, Wealth Managers, Discretionary Fund Managers and Global Banks
  • Institutional: Pension Funds, Family Offices, Charities and Endowments, Insurance and Sovereign Wealth Funds

The Marketing Executive will support the delivery of a wider ranging set of marketing initiatives and plans focused on delivering the commercial and brand outcomes abrdn seeks to achieve.

About the Candidate Requirements

  • A marketing professional with early stage experience working as part of a channel marketing team
  • Highly motivated, flexible, teammate, great attention to details, personal initiative and ability of carrying out projects in autonomy
  • Understanding of the asset management industry and sophisticated client engagement
  • Knowledge of financial markets, preferably gained within an asset manager or financial services firm, as well as of different asset classes and investment styles
  • Experience in the delivery of multi-channel marketing campaigns on and offline
  • Experience of working alongside Distribution and developing collaborative take to market and conversion plans
  • Experience of working as part of a cross-functional project team to deliver a common goal
  • Sound organisational and scheduling skills
  • Competent digital literacy (ideally SalesForce, Eloqua, Word, Excel, PowerPoint, Internet) to perform job duties listed above
  • Teamwork: Displays willingness to collaborate and learn from others, including peers
  • Commerciality: Takes steps to understand the market, competitor activity and market
  • Experience of working in a business-to-business industry is desirable
  • Multi-lingual skills are desirable (Italian and English are a must)
  • Previous experience of working with colleagues from different countries is desirable

An inclusive way of working

At abrdn, we've adopted a 'blended working' approach. This approach combines the benefits of face-to-face collaboration, coaching and connecting in our offices with the flexibility of working from home. It enables colleagues to find a balance that works for their roles, their teams, our clients and our business.

An inclusive culture, where diverse perspectives drive our actions, is at the core of who we are and what we do.