Product Specialist

1 mese fa

Milano, Lombardia, Italia Werfen A tempo pieno

Job Title: Product Specialist

About the Position:

The Product Specialist plays a key role in supporting the promotion and increasing the value of Werfen solutions for the business line. Within the Molecular Diagnostic Marketing team, he/she implements a specific marketing plan for the local market and guarantees continuous support for Sales Management in pre and post-sales activities to reach company targets and objectives.

Key Responsibilities:

  • Support the launch of new products of the business line.
  • Provide all necessary and up-to-date marketing information and tools to the Sales department to assist them in achieving business goals.
  • Create and keep up-to-date documentation of business line and promotional material.
  • Consult scientific literature regarding Werfen products and competitors' ones.
  • Prepare technical documentation needed for tenders and offers.
  • Design, plan, organize, and facilitate training courses and/or clinical training programs both internally (for Sales department) and externally (for Customers and End-users).
  • Collect information in scientific events (congresses, seminars, symposium) to identify and involve key opinion leaders and to reinforce the value of the product and innovative scientific trends.
  • In collaboration with the Communication Team, plan, organize, promote, and actively participate in scientific events sponsored by Werfen to strengthen the Werfen brand and solutions.
  • Contribute to maintaining and developing a network of Key Opinion Leaders in the areas of responsibility.
  • Visit customers for feedback gathering and troubleshooting of Werfen solutions.
  • Manage promotional activities (e.g., demos) of Werfen solutions to Customers and potential Customers, together with the Sales force.
  • In collaboration with Product Manager and Line Manager, design the most suitable solution for complex projects in pre-sales.
  • Support Sales Specialists in the installation of new products and solutions during the launch phase.
  • Collaborate in collecting data on competitors and market trends to improve product positioning and penetration.

Networking/Key Relationships:

Internal: Sales - Customer Service - Tenders - Offers - Logistics - Communication & Image - Finance - Q&A

External: Customers - End-users - Suppliers - Opinion Leaders

Minimum Knowledge & Experience Required for the Position:

  • Education: Bachelor's degree in Science, Medical Biotechnology, or related disciplines (e.g., biology, biochemistry, lab technician, etc.). Master or PhD in Genetics is a plus.
  • Significant experience in Diagnostic systems in molecular diagnostic laboratories or at least 2 years' experience in a Sales or Marketing position within an IVD company operating in an international context.
  • Experience in Oncology/Oncohematology will be an advantage.
  • Experience in NGS Target Panels on most common NGS systems is mandatory.
  • Knowledge in whole exome assay is a plus.

Additional Skills/Knowledge:

  • Clinical value of an IVD test.
  • Knowledge of the techniques: PCR, Real-Time PCR, NGS, and sequencing, software.
  • Operating principles of diagnostic instrumentation for molecular biology.
  • Good laboratory practices.
  • Statistical knowledge.
  • SAP.
  • Office.
  • Language: Italian, native; English, level B2/C1.

Skills & Capabilities:

  • Be an effective team member.
  • Results-oriented.
  • Customer-oriented.
  • Analytical thinking.
  • Ability to plan effectively and prioritize activities.
  • Solid presentation and training skills.
  • Problem-solving.
  • Innovative thinking.
  • Systemic vision.

Travel Requirements:

Up to 50% of working time.

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