Product Specialist
3 giorni fa
Job Title: Product Specialist
About the Position:
The Product Specialist plays a key role in supporting the promotion and increasing the value of Werfen solutions for the business line. Within the Molecular Diagnostic Marketing team, he/she implements a specific marketing plan for the local market and guarantees continuous support for Sales Management in pre and post-sales activities to reach company targets and objectives.
Key Responsibilities:
- Support the launch of new products of the business line.
- Provide all necessary and up-to-date marketing information and tools to the Sales department to assist them in achieving business goals.
- Create and keep up-to-date documentation of business line and promotional material.
- Consult scientific literature regarding Werfen products and competitors' ones.
- Prepare technical documentation needed for tenders and offers.
- Design, plan, organize, and facilitate training courses and/or clinical training programs both internally (for Sales department) and externally (for Customers and End-users).
- Collect information in scientific events (congresses, seminars, symposium) to identify and involve key opinion leaders and to reinforce the value of the product and innovative scientific trends.
- In collaboration with the Communication Team, plan, organize, promote, and actively participate in scientific events sponsored by Werfen to strengthen the Werfen brand and solutions.
- Contribute to maintaining and developing a network of Key Opinion Leaders in the areas of responsibility.
- Visit customers for feedback gathering and troubleshooting of Werfen solutions.
- Manage promotional activities (e.g., demos) of Werfen solutions to Customers and potential Customers, together with the Sales force.
- In collaboration with Product Manager and Line Manager, design the most suitable solution for complex projects in pre-sales.
- Support Sales Specialists in the installation of new products and solutions during the launch phase.
- Collaborate in collecting data on competitors and market trends to improve product positioning and penetration.
Networking/Key Relationships:
Internal: Sales - Customer Service - Tenders - Offers - Logistics - Communication & Image - Finance - Q&A
External: Customers - End-users - Suppliers - Opinion Leaders
Minimum Knowledge & Experience Required for the Position:
- Education: Bachelor's degree in Science, Medical Biotechnology, or related disciplines (e.g., biology, biochemistry, lab technician, etc.). Master or PhD in Genetics is a plus.
- Significant experience in Diagnostic systems in molecular diagnostic laboratories or at least 2 years' experience in a Sales or Marketing position within an IVD company operating in an international context.
- Experience in Oncology/Oncohematology will be an advantage.
- Experience in NGS Target Panels on most common NGS systems is mandatory.
- Knowledge in whole exome assay is a plus.
Additional Skills/Knowledge:
- Clinical value of an IVD test.
- Knowledge of the techniques: PCR, Real-Time PCR, NGS, and sequencing, software.
- Operating principles of diagnostic instrumentation for molecular biology.
- Good laboratory practices.
- Statistical knowledge.
- SAP.
- Office.
- Language: Italian, native; English, level B2/C1.
Skills & Capabilities:
- Be an effective team member.
- Results-oriented.
- Customer-oriented.
- Analytical thinking.
- Ability to plan effectively and prioritize activities.
- Solid presentation and training skills.
- Problem-solving.
- Innovative thinking.
- Systemic vision.
Travel Requirements:
Up to 50% of working time.
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