Marketing Professional

1 settimana fa


Roma, Lazio, Italia Abbott Laboratories A tempo pieno

Role Overview

As a Marketing Professional at Abbott Laboratories, you will play a key role in supporting the development and execution of communication tools for healthcare professionals (HCPs) detailed products. Within the ANI International division, you will be responsible for supporting the Sr. Brand Manager in the implementation of the planned communication and promotion strategy.

Key Responsibilities

  1. Develop and implement promotional materials for HCPs in collaboration with the Brand Manager and agency.
  2. Work with cross-functional teams, including Scientific Liaison, Regulatory, and other departments, to create and develop marketing materials, including evidence-based messages, clinical tools, product slides, and handbooks.
  3. Lead creative agencies to ensure the execution of all marketing materials meets high standards.
  4. Track the delivery of promotional materials and the execution of communication campaigns through reporting.
  5. Support the design of training programs to enhance the commercial skills of the sales team.
  6. Assist the Brand Manager in executing Brand Plans and Marketing Programs.
  7. Ensure compliance with applicable policies and procedures.
  8. Support the entry of screening results collected from detailing teams and related statistical analysis.

Requirements

  1. University degree in a scientific discipline or pharmacy, or previous work experience in HCP educational materials development.
  2. Experience in marketing and designing promotional materials is preferred.
  3. Good knowledge of English (listening and writing).
  4. Computer skills, including proficiency in Excel and PowerPoint.

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