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Data Analyst

2 mesi fa

Milano, Lombardia, Italia Boraso A tempo pieno
Descrizione del Lavoro

Boraso Conversion Marketing ricerca un Analista dei Dati per la propria sede di Milano. La persona ideale è una mente aperta e brillante, capace di condividere e collaborare con il team.

Compiti Principali
  • Raccogliere esigenze ed obiettivi dei clienti e del team;
  • Definire i KPI e la strategia di misurazione; progettare la raccolta dei dati e la configurazione degli strumenti di web analytics (principalmente Google Analytics e Google Tag Manager);
  • Definire l'architettura dei tracciamenti di web analytics ed implementarla tramite Google Tag Manager e Google Analytics;
  • Collaborare con il Team Developers alle implementazioni delle attività di tracciamento;
  • Impostare eventi e dataLayer;
  • Progettare e creare dashboard (Google Data Studio) e documenti di reportistica per l'analisi e la condivisione dei dati con il cliente ed il team nei meeting periodici, fornendo indicazioni di scenario utili a contestualizzare i dati;
  • Analizzare e monitorare i dati di traffico, di conversione e delle performance delle campagne;
  • Analizzare i dati provenienti da Google Analytics e dai vari strumenti di Advertising (Facebook, Google Ads, Bing);
  • Produrre analisi volte ad individuare e comprendere aree di miglioramento, bottleneck e pain point lungo i Customer Journey;
  • Analizzare i touchpoint degli utenti in modo da comprendere la Customer Journey, il ruolo e il peso dei canali di comunicazione e advertising;
  • Implementare soluzioni di Marketing Automation;
  • Analizzare e segmentare clienti sulla base di dati di vendita tramite analisi RFM o similari;
  • Aggiornarsi costantemente su nuovi metodi e strumenti di analisi, tecnologie e regolamentazioni rilevanti per il settore;
  • Diffondere cultura su tema Web Analytics sia internamente sia presso i clienti.
Caratteristiche Richieste
  • Almeno 3 anni di esperienza come Analista dei Dati;
  • Mind aperta e brillante, capace di condividere e collaborare con il team;
  • Conoscenza dei tool di web analytics (Google Analytics, Google Tag Manager);
  • Conoscenza dei tool di Advertising (Facebook, Google Ads, Bing);
  • Conoscenza dei metodi di analisi dei dati (RFM, ecc.);
  • Capacità di lavorare in team e di collaborare con i colleghi;
  • Capacità di comunicare efficacemente con i clienti e il team;
  • Capacità di lavorare in un ambiente dinamico e in continua evoluzione.
Benefici Offerti
  • Contratto di lavoro motivante e commisurato alle reali capacità della persona;
  • Ambiente di lavoro dinamico e in continua evoluzione;
  • Opportunità di crescita professionale e di sviluppo delle competenze;
  • Partecipazione agli eventi nazionali e internazionali di maggior rilievo;
  • Clima e metodo di lavoro che premiano la proposta, la ricerca del miglioramento continuo e l'innovazione.