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Omnichannel Traffic Accelerator

2 mesi fa

Roma, Lazio, Italia Luxottica A tempo pieno
{"Job Title": "Omnichannel Traffic Accelerator", "Job Summary": "We are seeking an experienced Senior Manager of Omnichannel Traffic Strategy to accelerate our drive-to-store initiatives and increase qualified traffic both online and in-store.", "Responsibilities": "Main Responsibilities:
  • Drive omnichannel traffic opportunities across EssilorLuxottica's D2C channels, including brick-and-mortar stores, e-commerce, and pure-play e-commerce platforms.
  • Develop and lead the omnichannel traffic strategy to generate qualified traffic for EssilorLuxottica retail brands.
  • Collaborate with marketing channels (CRM, Media, Performance Marketing, etc.) to drive incremental sales for both brick-and-mortar and online channels through digital drive-to-store activities.
  • Use quantitative and qualitative data to influence senior executives across functions, inform decision-making, and share best practices.
  • Establish governance and tracking processes to measure full funnel impact, supporting local business and marketing teams in achieving targets and improving omnichannel maturity.
How You'll Succeed:
  • Lead the Omnichannel Traffic Strategy: Define KPIs, create activation and action plan roadmaps, and collaborate with key business and marketing stakeholders.
  • Partner in Budget Creation: Work closely with the Marketing Director to co-create budgets that align with business goals.
  • Expand Digital KPIs: Implement digital-influenced store sales KPIs across all EssilorLuxottica banners and collaborate with the BI team for new O2O reporting.
  • Drive Strategic Projects: Optimize traffic opportunities across retail channels through key projects such as Onestore Store Locator, Online Eye Exam, Online Commercial Booking, and Omnichannel MY Account.
", "Requirements": "Requirements:
  • Strong business acumen and analytical skills.
  • Experience in digital & marketing.
  • Exceptional communication and negotiation skills.
  • Ability to influence senior leaders and work cross-functionally.
  • Digital background: as digital is the main driver for DRIVE TO STORE activities, an experience in ecommerce and digital marketing is suggested.
  • Retail knowledge: because every omnichannel project need to be addressed into retail understanding offline logics and customizations.
  • Leadership and coaching skills.
", "Ideal Candidate": "Candidate Profile:
  • University Degree in Economics or Marketing background.
  • 8-10 years of experience in a similar role within the e-business or marketing department of a Medium/Large Company or experience coming from Digital Media agency.
  • Ability to encourage and empower internal team to achieve and exceed expectations.
  • Demonstrated entrepreneurship mindset, ability to think big while focus on action.
  • Tenacity and persistence, proactive approach, open mind, team player.
  • Effective communication and relationship building with internal and external stakeholders.
", "Language": "en-US"}