AD Tech Lead
2 mesi fa
Job Summary
Publicis Media is seeking an AD Tech Lead to join its Milan offices. Reporting to the Head of eCommerce & Martech, this role will be responsible for ensuring seamless execution of programmatic campaigns and initiatives, managing Ad Tech stack and platform architecture definition, execution, evolution, and new features.
Key Responsibilities
- Develop and implement programmatic strategies to drive business growth and revenue
- Manage and optimize Ad Tech stack, including DSPs, DMPs, SSPs, ad servers, and site analytics
- Collaborate with cross-functional teams to design and implement Ad Tech improvement plans
- Support contract negotiation with Ad Tech vendors and train internal teams on new Ad Tech capabilities
- Analyze data to address problems and find solutions that involve multiple stakeholder teams and span across departments
Requirements
- 8+ years of experience in product management, digital media operations, or as a programmatic lead
- Extensive knowledge of digital media landscape and AdTech, including identity resolution, DSPs, programmatic media, premium digital video, performance advertising, adops, and adserver solutions
- Experience building and deploying GTM strategies, with an emphasis on packaging, positioning, and messaging
- Experience dealing with results, metrics, and data management, with a desire to create and build new processes
- Knowledge of Cloud-Based Solutions, such as Google Cloud Platforms and Amazon Web Services
- Demonstrated success in building and managing complex business processes across multiple internal teams in a high-growth environment
- Possess analytical and quantitative skills, with the ability to use data and metrics to back up assumptions, develop business cases, and complete root cause analysis
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