Italy CRM Marketing Expert

4 giorni fa


Roma, Lazio, Italia IQVIA A tempo pieno

Bulgari Italia SPA, a leading jewelry and watches company, is seeking a skilled CRM Marketing Specialist to join its JWA (Jewelry, Watches, Accessories) Marketing department based in Rome. The ideal candidate will report to the Retail Marketing & CRM Manager and be responsible for driving customer-centric initiatives.

The successful candidate will support the team in developing tailored omnichannel approaches, recruiting new clients, and building loyalty. They will have a strong analytical background, knowledge of CRM systems, and excellent collaboration skills with cross-functional teams.

Key Activities

  • Implement CRM culture across all Bulgari stores, prioritizing customer satisfaction in every activity.
  • Develop CRM strategy and KPIs, ensuring clienteling plans are coordinated across stores.
  • Analyze results weekly and monthly, sharing reports to monitor progress and adjust strategies.
  • Coach store managers on clienteling and follow-up techniques to achieve CRM KPIs.
  • Provide training and support to store key-users in day-to-day operations.
  • Design local CRM communication campaigns.
  • Collaborate with the Central Team to develop gifting strategies.
  • Personalize the Brand Experience by analyzing client profiles, behavior, and preferences.
  • Support the Retail Event Team in developing target client strategies, defining ROI, and conducting post-event analysis.


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