Marketing Solutions Strategist

1 settimana fa


Milano, Lombardia, Italia TikTok A tempo pieno
About the Role

We are seeking a highly skilled Marketing Solutions Strategist to join our Southern Europe Business Marketing team at TikTok. As a key member of our team, you will be responsible for developing and executing marketing solutions that drive business growth and brand awareness in Italy.

Key Responsibilities
  • Develop inspirational and educational narratives to be delivered across various marketing channels, segmented audiences, and industry verticals.
  • Help generate strategies and thought-leadership for priority verticals and client planning.
  • Read and summarise reports, market intelligence, and category insights to help teams build vertical narratives.
  • Create marketing leading, insight, and product-based content marketing assets with the team, such as playbooks, keynotes, blogs, and case studies for owned marketing channels.
  • Partner with sales for content and delivery of strategic, priority client workshops.
  • Manage core cross-functional relationships and working groups to devise GTM plans and new processes that lead to useful data insights, proof-points, and best-practice recommendations.
  • Analyse and read between the lines of data from various sources (internal and third-party) to inform and validate platform, vertical, and client messaging.
  • Collaborate with wider B2B Marketing teams to produce content for channels.
Requirements
  • Relevant, impactful experience in the marketing & advertising industry.
  • Marketing and Content Strategy fundamentals: navigating marketing plans and developing content to spread them out.
  • Strong knowledge of the digital media landscape and the Italian advertising industry, across various businesses.
  • Fluent Italian & English Language skills.
Preferred Qualifications
  • Sharp strategy mindset, capable of communicating both inspirational and tactical messages.
  • Thrives in a fast-paced, rapidly evolving company, dealing with different cross-functional teams.
  • Passionate about TikTok.


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