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Public Relations Manager

1 mese fa

Roma, Lazio, Italia Accor A tempo pieno

About the Role

The Public Relations Manager is a key member of our team at Accor Group, responsible for developing and implementing comprehensive public relations strategies to enhance the brand image of Orient Express La Minerva. This role requires a blend of strategic thinking, creative execution, and strong communication skills to effectively position the hotel as a premier destination for luxury travelers.

Responsibilities

  • Develop annual public relations plans aligned with the Arsenale & Orient Express Marketing Team and business objectives.
  • Cultivate and maintain relationships with local, national, and international media outlets, journalists, and influencers.
  • Create engaging press releases, media kits, and other written materials that highlight the hotel's unique offerings, events, and promotions.
  • Plan and execute media events, press conferences, and familiarization tours to showcase the hotel's amenities, culinary offerings, and guest experiences.
  • Work closely with Arsenale and OE Teams to develop crisis communication protocols and procedures to effectively manage and mitigate negative publicity or reputation issues.

Requirements

  • Bachelor's degree in Communications, Public Relations, Marketing, or related field.
  • Proven experience (5+ years) in public relations within Luxury Hospitality or luxury lifestyle industry.
  • Strong media relations skills with a demonstrated ability to secure high-impact coverage and cultivate relationships with journalists and influencers.
  • Excellent written and verbal communication skills, with a keen attention to detail and the ability to craft compelling narratives.
  • Strategic thinker with the ability to develop and execute integrated PR campaigns that drive brand awareness and engagement.

About Accor Group

Accor Group is a world-leading hospitality company that operates in over 100 countries. Our luxury brands, including Orient Express, offer unparalleled experiences for discerning travelers. We are committed to delivering exceptional service and creating memorable moments for our guests.