Global Digital Media Strategist

2 settimane fa


Milano, Lombardia, Italia Aaron King International A tempo pieno

Job Title: Global Digital Media Strategist

Company: Aaron King International

Job Summary:

We are seeking a highly skilled Global Digital Media Strategist to lead our online media efforts and drive business growth. The successful candidate will develop and execute a global online media strategy integrated with our wider company marketing plans to support our business objectives.

Key Responsibilities:

  • Develop and execute global online media strategy integrated with wider company marketing plans to support Company's business objectives
  • Lead and manage online media team in the campaign planning, execution, and reporting
  • Coordinate the Media Agency and the Online Media suppliers (e.g. Google, Facebook)
  • Develop Online Media activities mainly with a Performance-oriented approach (Paid Search and Display campaigns) to increase web visibility and traffic to enhance ecommerce
  • Monitor and control quantitatively and qualitatively the Online Media budget allocation and implementation
  • Understand analytics and measuring ROI
  • Analyse media plan and performance using KPI's
  • Build and support business cases development together with the other Marketing departments and other business units


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