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Global Marketing Specialist

2 mesi fa

Milano, Lombardia, Italia CORCYM A tempo pieno
Job Description

At CORCYM, we are seeking a skilled Global Marketing Specialist to join our team. As a key member of our organization, you will be responsible for driving the development and execution of product marketing plans that align with our strategic vision.

Key Responsibilities
  • Support the development of global product positioning, pricing, promotion, and distribution plans to drive market growth and expansion.
  • Participate in strategies that drive marketing objectives throughout the product life cycle, from idea generation to launch and operation.
  • Collaborate with cross-functional teams to identify key user needs and develop market development opportunities.
  • Develop and execute the Corporate Communication strategy, including external facing channels such as website, social media, and newsletter.
  • Drive management of products under your responsibility, including launch, end-of-life planning, and ongoing maintenance.
Essential Job Functions
  • Support the Global Strategic Marketing team in developing a strategic plan and translating it into an annual global marketing plan.
  • Develop relationships with Sales and Marketing personnel across all geographies to support local marketing programs, launches, and initiatives.
  • Deliver regular calls with regional counterparts to ensure aligned approach to value creation for marketing CORCYM assets.
  • Develop sales and marketing collateral and tools to increase sales force effectiveness.
  • Capture relevant scientific facts and package them into a cohesive communication model for customers and sales personnel.
  • Monitor market trends, track competitors' products, and put strategies in place to highlight potential threats and promote CORCYM portfolio growth.
  • Support preparation and execution of new product/solution/asset launches.
  • Support Business Development activities with technical support and coordinating Voice of Customers activities.
  • Develop and maintain consistent brand guidelines for promoted products and build brand equity globally.
Knowledge, Skills, and Abilities Required
  • English: excellent spoken and written.
  • Analytical capabilities.
  • Strong technical knowledge of products in the area of expertise.
  • Ability to translate a strategic vision into concrete projects.
  • Dynamic and pragmatic problem-solving attitude.
  • Communication skills.
  • Teamwork and network animation abilities.
  • Creativity.
  • Mobility.
Education and Experience

We are looking for candidates with an Engineer or Master degree background in Marketing/Business/Management and medical device environment knowledge. Ideally 3-4 years of experience in a medical device company.

The estimated salary for this position is $120,000 - $150,000 per year, based on industry standards and location.