CRM Director

{"About The Role": "We are seeking a visionary CRM Client Engagement Director to drive our global strategy and deliver exceptional customer experiences. With a strong background in marketing insights and customer activation, you will lead our efforts to create a single customer view, develop innovative services, and orchestrate customer journeys. Your expertise in data-driven decision making and customer-centric approach will help us to put customer knowledge at the center of our direct marketing initiatives.", "Responsibilities": "
\t* Lead Omnichannel CRM Integration strategy to create a seamless customer experience across all touchpoints
\t* Develop Global Client Experience strategy with the consumer at the center, both in B2B and B2C
\t* Drive Retention Strategy: design and develop loyalty programs, customer segmentation, campaigns, activations, and data insights
\t* Oversee data collection and lead generation strategy, client engagement enablers, dedicated training paths development
\t* Supervise data Insights and Reports to monitor and evolve the performance of engagement and conversion KPIs including ROI
\t* Transform consumer understanding to create value and relations, beyond sales
\t* Collaborate with cross-functional teams to ensure alignment and effective execution of CRM objectives
", "Requirements": "
\t* Preferably a degree in Marketing Insights or Statistics with honors
\t* Deep Knowledge of Marketing Attribution Customer Behaviors (BX)
\t* +6 years Experience in Consumer Insight CRM Direction
\t* Strong background in customer activation retention strategies
\t* SFDC (or equivalent) knowledge including triggered event, journey, and Campaign Management expertise (across email, SMS, push notification)
\t* Proven experience in Customer Experience
\t* Track records of exposure to Customer Experience Management
\t* Data mining and clustering techniques, query and DB management
\t* Great communication skills
\t* Self-starter, takes initiative, with the ability to juggle multiple priorities under pressure and tight deadlines in a fast-paced environment
\t* Excellent team player
\t* Results-oriented
\t* Enthusiasm, Humility, Proactivity, and Ethics complete the desired profile
", "Company Culture": "At Technogym, we value diversity, equality, and inclusion. We are an equal opportunities employer and welcome applications from all members of society. We believe in fostering a culture of innovation, collaboration, and continuous learning. If you are passionate about delivering exceptional customer experiences and driving business growth, we encourage you to apply for this exciting opportunity.", "What We Offer": "
\t* A dynamic and supportive work environment
\t* Opportunities for professional growth and development
\t* Competitive compensation and benefits package
\t* Recognition and rewards for outstanding performance
\t* A chance to work with a global leader in the fitness industry
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