Senior Trade Marketing Specialist

4 settimane fa


Assago, Italia Goodyear A tempo pieno

Job Summary

The Trade Marketing Manager is a key role in the Motorcycle business, responsible for developing and executing trade marketing strategies to drive business growth. This position will focus on strengthening brand projects in the market, facilitating collaboration between countries and regions, and delivering business objectives.

Key Responsibilities

  • Develop and implement retail programs, including marketing support, promotions, and merchandising.
  • Manage event and brand activation projects, ensuring timely delivery and brand consistency.
  • Supervise and monitor digital marketing plan execution, including website and social media management.
  • Coordinate PR activities and manage budget to maximize event ROI.

Requirements

  • Minimum 5 years of experience in marketing positions.
  • Strong knowledge of marketing, digital marketing, and communication.
  • Ability to work in virtual teams and excellent English language skills.

About Goodyear

Goodyear is one of the world's largest tire companies, employing about 72,000 people and manufacturing products in 55 facilities across 23 countries. Our Innovation Centers in Akron, Ohio, and Colmar-Berg, Luxembourg, strive to develop state-of-the-art products and services that set the technology and performance standard for the industry.



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