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Digital Transformation Strategist

1 settimana fa


Italia Stada Arzneimittel Ag A tempo pieno

Job Description

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  • Main Responsibilities:

Develop a comprehensive digital strategy for the company's brand portfolio to enhance marketing efficiency and effectiveness. Implement innovative digital activation concepts for defined focus brands, focusing on improving customer engagement and brand awareness.

Digital Marketing Expertise:

  • Select and manage digital agencies, providing guidance and training on digital advertising strategies.
  • Oversee digital paid media campaigns across various platforms, including social media, content, video, and display advertising.
  • Plan and implement search engine optimization (SEO), content marketing, and social media measures to drive business growth.
  • Monitor campaign performance and collaborate with brand management and corporate communications to optimize results.

Qualifications and Skills:

  • Bachelor's degree in business studies or a related field, with a focus on marketing or communication.
  • At least three years of experience in online marketing, with expertise in e-commerce, performance marketing, SEO, and content marketing.
  • Strong knowledge of online tools, such as Google Analytics and Google Webmaster.
  • Ability to analyze data and communicate insights effectively.
  • Motivated team player with excellent analytical and communication skills.

About Stada Arzneimittel Ag

We are a global pharmaceutical company seeking candidates with expert knowledge and an entrepreneurial spirit to join our collaborative global team. If you're passionate about making a difference in people's health, we'd love to hear from you.