Global Brand Creative Senior Specialist
4 settimane fa
Global Brand Creative Senior Specialist
Amplifon is the global leader in the retail hearing care industry.
We seek a skilled Global Brand Creative Senior Specialist to join our Global Marketing Brand team.
The successful candidate will be accountable for brand and digital content activities at the global level, supporting specific regions (EMEA, APAC, Americas) to effectively manage communication contents/tools and drive profitable growth for the brand.
Key Responsibilities:
- Develop locally relevant consumer insights to drive winning consumer strategies.
- Design multi-channel communication campaigns, from strategic approach to production and delivery.
- Deploy 360° integrated campaigns (ATL/BTL/Digital), including content creation and asset development.
- Elaborate content for social media, focusing on consideration and conversion.
- Track and monitor global media measurement, analyzing performance and ROI.
- Liaise with Global Digital department to ensure consistency and coherence within the communication platform.
- Manage and nurture effective relationships with local teams to understand business needs and features.
- Liaise with external partners, including digital agencies and consultants.
- Manage brand visual identity and guidelines, evolving them according to business strategy.
Requirements:
- University Degree in Business Administration, preferably with a background in Marketing (Brand/Communication/Media focus).
- Previous relevant Marketing experience in multinational companies, with at least 4/5 years as a junior Brand Manager.
- Proven experience in multi-channel communication campaign design and 360° integrated campaign deployment.
- Strong relationship skills with internal and external stakeholders.
- Highly structured, with strategic thinking and analytical skills.
- Proactive, team player with the ability to handle complexity.
- Fluent Italian and English language skills, with a willingness to work with multicultural and dynamic teams.
- Excellent command of Microsoft Office.
Amplifon offers a hybrid working policy, allowing employees to work 9 days/month remotely, as part of our commitment to boosting a Winning Culture and improving our Winning Workplace.
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