Marketing Data Analyst for Media Campaigns
2 settimane fa
About the Department: The Marketing Department at BYD Italy drives business objectives with tailored strategies. Our team works collaboratively to optimize brand visibility, increase market share, and drive business growth within the European market.
About the Role: Key objectives and responsibilities include planning and implementing digital programmatic plans and campaigns for the Italian marketing team, optimizing and reporting on all campaigns, and sharing results with the wider team. The role also involves working with the creative team to ensure best practice creative is used, assisting with quarterly and annual planning of marketing budgets, and delivering on strategic planning and delivery of TV, Radio, and OOH campaigns, including optimization and trading.
Main Requirements: A University degree in Marketing, Sales, or commercial disciplines, effective and fluent communication in English and Italian, excellent Microsoft office skills, 3 years of experience in buying ATL media campaigns, understanding of the media market and key media owners, knowledge of the current ATL landscape, and customer-oriented mindset, ability to prioritize and work proactively with efficient time management skills, resilient, open-minded, results-oriented, and connected with the company's mission and a more sustainable future.
We Offer: A job in a fast-developing company that embodies sustainable and forward-thinking technology, performance and experience-based competitive remuneration, team building events, and employee learning opportunities. BYD is a leading multisector high-tech company focused on innovation and development in automobile, rail transit, renewable energy, and electronics, committed to fulfilling a better life through technological innovations, with a powerful network of over 40 subsidiaries and 700,000 employees worldwide, actively driving the implementation of comprehensive zero-emission and emission reduction solutions.
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